WORKS

Explore MASOU DESIGN’s graphic design works, including packaging design, catalog design, DM design, poster design, brand advertising visuals, and real-world brand applications. We approach each graphic design project through brand positioning, product features, usage scenarios, layout hierarchy, and visual communication, helping brands create clear, refined, and scalable visual materials. Graphic design is not only about producing a single printed piece, but about shaping a consistent brand impression across packaging, catalogs, campaigns, exhibitions, social media, and sales materials.

Graphic Design Works｜Packaging, Catalog, and Brand Visual Case Studies

ALL BRAND WEBSITE E-COMMERCE GRAPHIC DESIGN UI/UX DESIGN

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

YC GROUP Brand Identity Design｜Transforming Manufacturing Expertise into a Global Brand

With more than 70 years of manufacturing expertise, YC GROUP has evolved from a Taiwan-based hand tool manufacturer into an international enterprise supported by global production resources, R&D capabilities, and an integrated supply chain. As the group expanded across markets and brands, it required a unified identity capable of communicating its manufacturing strength, professional expertise, and global vision. YCGROUP品牌手冊_1002V1 MASOU DESIGN developed a comprehensive corporate brand identity system covering brand strategy, visual identity, logo structure, color, typography, digital applications, and physical brand touchpoints. The new system transforms YC GROUP’s strengths in precision manufacturing, innovation, customization, and international collaboration into a clear and consistent brand experience.

Taichung Coastal Sustainable Fisheries｜Event Towel Design

Inspired by the sustainable fisheries and coastal landscape of Taichung, the towel design brings together fishing activities, marine ecosystems, Gaomei Wetlands, wind turbines, and coastal tourism landmarks. Through watercolor illustration and a soft color palette, the project creates a distinctive Event Towel Design that combines local identity, marine conservation, and sustainability.

2026 Fengyuan Family Hiking Day｜Event Visual Identity Design

MASOU DESIGN created the event visual identity and key visual design for the 2026 Fengyuan Family Hiking Day. Inspired by Fengyuan’s local culture and natural landscape, the design incorporates Huludun, the wood industry, traditional pastries, hills and streams, and cycling to create a distinctive, family-friendly outdoor event identity.

PAMUVA | Skincare Visual & EDM Design

Visual and EDM design for PAMUVA 33 Cleansing Gel and 55 Hydrating Serum, developed around the distinct positioning and benefits of each product. Through differentiated color systems, water-inspired imagery, structured information hierarchy and consistent brand elements, the series communicates cleansing, hydration, repair and skin stability while maintaining a cohesive PAMUVA visual identity.

Pei Li Pharmaceutical | Health Supplement Packaging Design

Packaging design for Pei Li Zhuang and Pei Li Ming, combining product positioning, color identity, functional graphics and clear information hierarchy to balance pharmaceutical credibility with modern consumer appeal.

Sun Mood Chinese Medicine Clinic Branding｜Modern Chinese Medicine Brand Identity & Clinic Spatial Design

Sun Mood Chinese Medicine Clinic is built around a contemporary interpretation of traditional Chinese medicine, translating its cultural depth into a refined and modern visual language. From brand identity and printed applications to medicine packaging, clinic exterior, and spatial experience, deep green tones, warm neutrals, generous whitespace, and refined typography create a cohesive brand system that balances professionalism, calmness, and approachability.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

Eumer｜Soft Botanical Beauty for Skincare

Skincare design is not only about explaining ingredients and benefits. It is also about creating a feeling that helps people understand the brand at first glance. Eumer focuses on botanical care, hydration, and daily skin recovery. Through a softer and more refined visual language, the product information is reorganized into a clean, elegant, and premium brochure style. The overall design uses open white space, delicate lines, soft colors, natural flowers, and product still-life compositions. These elements reduce visual clutter and create a smoother reading experience, allowing each product to stand out clearly while presenting a more high-end skincare image.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

Nu Skin｜TR-90 Restart Your Life Plan

Some event key visuals are not only created to look attractive. They need to help the entire campaign stay recognizable across different media. MASOU DESIGN created the event key visual design for Nu Skin’s “TR-90 Restart Your Life Plan,” developing a visual system that could be extended across DM materials, flags, table boards, banners, and on-site event applications. From the campaign theme and brand tone to model selection, color direction, and visual consistency, the design was built to support a clear and unified event identity. The idea of “Restart Your Life” carries a sense of change, action, and a new beginning. For this reason, the key visual was not only about presenting product or campaign information. It was designed to create a stronger visual rhythm, a clear focal point, and a positive brand atmosphere that could immediately communicate the energy of the event. For large-scale brand events, visual consistency is especially important. Every touchpoint, whether printed DM, event flags, table displays, or large-format banners, needs to feel like part of the same campaign while staying aligned with Nu Skin’s international brand image. The focus of this project was therefore not just to create one key visual, but to build a flexible visual direction that could remain clear, consistent, and memorable across different formats and applications. For us, this collaboration with Nu Skin was not only an event key visual design project, but also an important experience in brand guideline application, project management, and campaign visual extension. A strong key visual should allow an event to communicate its message the moment it is seen.

X’MONSTER｜Absolute Reliability

Some brand identities are not created for a single launch. They are designed to be used, maintained, and remembered over time. X’Monster is a long-term safety protection brand we have worked with for more than 15 years. From the original brand identity design to later extensions across websites, catalogs, product visuals, and market communication materials, this project has never been just a one-time design case. It is a visual system that has continued to grow with the brand. “Absolute Reliability” represents more than a brand statement for X’Monster. It reflects the core value the brand wants to communicate in the safety protection industry: reliability, stability, professionalism, and trust. This work is not only about showing the brand design itself, but also about how a consistent visual language, clear product communication, and long-term design applications can help a brand build stronger recognition in its market.