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Good brands and websites keep evolving long after the design is finished. Here, we share perspectives on branding, websites, UI/UX, SEO, AI Search and digital experiences — from design observations and real projects to content and search strategies shaping the way brands communicate today.

Design Insights | Branding, Websites & Digital Trends

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ALLDesign EventsBrand NotesSearch OptimizationDesign Insights

2026 Golden Pin Design Award Closing Soon｜A Major Annual Event for Designers and Brand Value｜MASOU DESIGN

The 2026 Golden Pin Design Award and Golden Pin Concept Design Award will close for entries on June 15 at 5:00 PM Taipei time. As a Taiwan-based professional design award with an international perspective, the Golden Pin Design Award is more than a major annual event for designers. It is also an important platform for observing how branding, product design, communication design, spatial design, and integrated design enter the market, gain recognition, and create value. MASOU DESIGN shares this year’s award information and key design observations from a design studio perspective.

✦ Classic Advertising Gems ✦ 4 Almost-Zero-Budget TV Ads Driven by Brilliant Ideas

Some ads do not rely on massive production or huge budgets. Instead, they turn one sharp idea into a memorable brand story. From Apple’s character contrast and John West’s absurd physical comedy to Doritos’ low-cost stop-motion world and Audi’s minimalist key-ring metaphor, these four classic ads prove that great advertising is not about how much you spend, but whether people can understand, remember, and want to share the idea within seconds.

Why Your Business Needs a Brand, Not Just a Logo

Do you really only need a logo? A good-looking symbol may help people recognize your business, but what truly builds trust and emotional connection is the idea, personality, and story behind your brand. This article explains the difference between a logo and a brand, and why businesses should think about branding before designing a logo.

Logo Evolution: Lessons from Google, Starbucks, and Coca-Cola

Explore the evolution of famous logos from Coca-Cola, Starbucks, and Google, and discover how great brands refine their visual identity over time. This article explains why logos change, how small design adjustments shape brand recognition, and what businesses can learn from iconic logo evolutions.

The Epic Split: How a Volvo Ad Became an Internet Meme

A great ad does more than explain a product feature — it creates a moment people remember, discuss, and remix. This article looks at Volvo Trucks’ iconic “The Epic Split” campaign featuring Jean-Claude Van Damme, and how the Chuck Norris parody helped turn the ad into an internet meme.

2026 Taipei Arts Awards Open Call｜Contemporary Art, Visual Culture and Design Inspiration

The 2026 Taipei Arts Awards open call invites contemporary art practices with originality and a strong sense of the times. From a design perspective, this article looks beyond submission details and explores how contemporary art, visual culture, material experiments, and cultural narratives can inspire brand design, graphic design, and commercial visual communication.

FEATURED WORKS

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

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