WORKS

Explore MASOU DESIGN’s brand design works, including brand identity design, logo design, visual identity systems, packaging applications, and brand collateral. We approach each brand design project through brand strategy, market positioning, target audience, product character, and visual communication, helping brands build a clear, recognizable, and scalable identity system. Brand design is not only about creating a beautiful logo, but about shaping a consistent visual impression across websites, packaging, social media, print materials, exhibitions, and real-world brand applications.

Brand Design Works｜Brand Identity, Logo, and Visual System Case Studies

ALL BRAND WEBSITE E-COMMERCE GRAPHIC DESIGN UI/UX DESIGN

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Han He Xi Instant Cuisine｜Tainan Banquet Heritage｜Brand Identity and Packaging Design

At a time when many brands pursue modified typography and geometric logos, calligraphy became one of Han He Xi’s most distinctive brand assets. MASOU DESIGN created the brand identity and packaging design for Han He Xi Instant Cuisine, starting from Tainan banquet culture, the craftsmanship of a traditional Taiwanese banquet chef, and family recipe memories. Through a calligraphic wordmark, portrait illustration, handwritten recipe elements, and modern layout design, the brand communicates not only warmth and story, but also stronger recognition, product appeal, and brand personality in the frozen ready-to-eat food market.

AROS｜A Romantic Fruit Cocktail Brand Design with a British Spirit

AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. MASOU DESIGN worked on the brand planning, verbal identity, visual identity, and overall brand image to create a fashionable, romantic, and refined cocktail brand system. The brand design is built around the contrast between freshly harvested Taiwanese fruits and classic British cocktail culture. It combines vivid fruit flavors with an elegant, polished, and celebratory drinking mood. Through the logo, color system, packaging visuals, and brand tone, AROS becomes more than a packaged cocktail product — it creates a relaxed, stylish, and memorable drinking experience made for moments of celebration.

ACETECK｜Hydraulic Cylinder Brand Identity Design

ACETECK is a B2B industrial brand specializing in hydraulic cylinder manufacturing, serving logistics equipment, industrial machinery, and various mechanical systems. This brand identity design project is built around the ideas of precision, power, and stability, transforming the initial letter A into a visual symbol inspired by hydraulic cylinder structure. Through logo design, corporate identity, department icons, uniforms, catalog design, and factory signage applications, MASOU DESIGN helped ACETECK build a clearer and more consistent B2B industrial brand identity. The new visual system supports the brand across its website, exhibitions, catalogs, and international market communication, creating a professional impression of precision manufacturing and reliable industrial quality.

ROPERS | RELIABLE TO THE CORE

ROPERS is a Taiwan-based professional rope brand founded in 1981, specializing in the manufacturing, assembly, and global supply of high-quality rope products. Its applications span outdoor leisure, commercial marine, industrial safety, fishery, aviation, and mining. The brand statement “RELIABLE TO THE CORE” communicates not only the strength and durability of its ropes, but also the brand’s commitment to precision manufacturing, material quality, and long-term reliability. For this project, we extended the ROPERS brand identity across business cards, product catalog design, and corporate stationery applications. The visual system centers on the logotype, preserving the brand’s industrial and professional character while using a striking fluorescent orange as the key visual color. The target-like “O” in the logo also reinforces the ideas of precision, reliability, and control. Through spot color printing, silver foil stamping, and transparent foil details, the printed materials give ROPERS a sharper, more refined, and more memorable presence in the B2B industrial market.

Ovezo｜Eco Yoga Mat Lifestyle Brand Design

Ovezo is a lifestyle brand centered on eco-friendly materials, active living, and pure aesthetics. Starting from material choices, the brand explores how sports and wellness products can support a healthier lifestyle while reducing reliance on plastics and chemical materials, offering a more earth-friendly and everyday alternative. The visual identity is built around the symbol “O,” extending into ideas of breathing, circulation, reset, oxygen, the earth, and a more mindful material cycle. Through minimal design, white space, paper texture, embossing, and refined layout details, Ovezo presents sustainability not as a loud slogan, but as a quiet and deliberate lifestyle expression across its products, website, and everyday use.

Da Dun Huang｜Hot Pot Branding and Eastern Food Therapy Visual Identity

Da Dun Huang is a hot pot brand built around Eastern food therapy culture, precious ingredients, nourishment, and a refined dining experience. The visual identity combines symbolic elements such as the “ingredient treasure cabinet,” the hexagonal Black Tortoise pattern, and the twelve-petal chrysanthemum, transforming ideas of longevity, wellness, premium ingredients, and Eastern aesthetics into a distinctive brand language. The overall design uses a palette of golden brown, deep reddish purple, and warm ivory, supported by delicate linework, lattice patterns, custom brand typography, and extended restaurant applications. From the identity system to storefront visuals, menu design, packaging, and brand touchpoints, Da Dun Huang presents a calm, elegant, and premium hot pot brand image rooted in Eastern culinary culture.

Chunghwa Telecom InventAI｜Dream Mover｜Brand Design

InventAI is an AI brand design project built around the concept of “intelligent flow.” Through visual languages such as orbital movement, circulation, and an energy core, the identity redefines how an artificial intelligence brand can be expressed within the technology industry. The system uses dynamic geometry, a futuristic color palette, and a modular identity structure to create an AI brand with strong recognition, flexibility, and an international visual presence. Starting from the main brand identity, the project extends into sub-brand systems, ecosystem applications, brand guidelines, exhibition visuals, outdoor billboards, bus stop advertising, posters, roll-up banners, and digital interface applications. With “Dream Mover” as the central spirit, InventAI translates the movement, energy, and future imagination of AI technology into a more complete and scalable visual identity system.