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ABOUT US

We believe good design begins with understanding the brand behind the challenge. Based in Taichung, MASOU DESIGN focuses on brand positioning, visual identity, website design, UI/UX, and visual communication. Through clear communication, thoughtful design judgment, and flexible project collaboration, we help businesses clarify their brand direction and transform complex ideas into design outcomes that are easier to understand, trust, and remember.

Taichung Brand Design Studio for Brand Strategy and Visual Identity Design

Brand Design

We shape brand design from positioning and naming to a complete corporate identity system. By turning core brand values into memorable visual language, we help your brand stand out clearly in a crowded market.

UI/UX Design

For UI/UX, we focus not only on beautiful interfaces, but also on how people actually use them. From scrolling and clicking to purchasing, we design smoother flows that feel clear, intuitive, and pleasant to use.

Custom Website Design

We build custom websites with structures that are friendly to both Google and AI search. From information architecture to page logic, we help users and search engines quickly understand who you are, what you offer, and why it matters.

Graphic Design

Graphic design extends your brand into print and physical materials. From posters and DMs to packaging and promotional items, we keep colors, fonts, and layouts consistent, so every touchpoint communicates your brand clearly.

MASOU DESIGN

Masou Design is a branding studio that grew from a small alley in Taichung’s West District. From our early days as Kuroshio Design to today’s Masou Design, we have been dedicated to branding and website design for over fifteen years. We focus on solving real problems for brands — from brand positioning and identity systems to UI/UX design, custom websites, and related graphic design. Whether working with local brands, studios, or international clients, our goal is clear: not just to make things look good, but to help brands be truly seen and remembered in the market.

1. Brand Revitalization (Rebranding / Brand Transformation)

Many brands gradually find that their image, tone, and communication no longer fit today’s market. Brand revitalization is not just about changing a Logo or packaging, but about re-examining the brand’s core values, positioning, and way of speaking. Masou Design helps local brands, traditional industries, and brands in transition clarify their identity, refresh their visual language, and make their story easier for a new generation to understand.

2. Brand Positioning & Strategy

Before design begins, we help brands answer the essential questions: what they do, who they serve, and why they should be chosen. Through market, audience, competitor, and brand analysis, we clarify the brand’s core values and unique strengths, then turn them into clear positioning, messaging, and brand stories. This gives every later design decision a stronger direction.

3. Visual Identity System & Consistency

Brand design is not just about creating a Logo. It is about building a visual system that keeps the brand recognizable across every touchpoint. From color, typography, layout, and image style to brand applications across websites, packaging, print, and social media, we create a consistent visual language that helps the brand communicate more clearly and build long-term trust.

SEO optimization, precision marketing

In this digital-driven era, are you ready to face the competition? We help you filter out a significant portion of competitors, giving you a stronger advantage and positioning your brand for success.

AI-Friendly Structure DesignSEO Structured MarkupDual-Perspective OptimizationData-Driven Continuous Optimization
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01. AI-Friendly Structure Design

We organize your website with clear information architecture, helping AI tools quickly understand your company, services, audience, and value. Through structured content hierarchy and entity relationships, we make your website easier for ChatGPT, Gemini, and other AI tools to read and reference.

02. SEO Structured Markup

We implement Schema.org structured data, semantic headings, and keyword entity planning to help search engines better understand your website. This improves visibility in search results and supports stronger SEO performance for competitive local brands.

03. Dual-Perspective Optimization

We design website structure for both users and AI crawlers. With clear navigation, breadcrumbs, FAQ structure, and internal links, we improve browsing experience while helping search engines better evaluate your content.

04. Data-Driven Continuous Optimization

After launch, we use tools like Google Search Console and GA4 to monitor website performance. Based on search behavior, keyword changes, and competitor activity, we continue adjusting content and technical SEO to maintain long-term visibility.

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FEATURED WORKS

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

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