MASOU DESIGN is a Taiwan-based design studio specializing in branding, web design, e-commerce websites and digital experiences.

Masou Design is a Taiwan-based design studio specializing in brand identity, website design, SEO strategy, and AI-powered digital applications.

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WORKS

Through different forms of design work, we reveal how each brand becomes clearer and more defined. Through branding, website design, packaging, and visual communication, we help clients clarify brand positioning, content structure, product information, and key messages — turning scattered ideas into clearer, more trustworthy design outcomes.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

XAVIER｜Interior Design E-commerce Platform Design

XAVIER is not just a furniture shopping website. It is an integrated interior design e-commerce platform that connects interior design services, designer resources, curated furniture, system boards, and franchise information. MASOU DESIGN created the interior design e-commerce platform design for XAVIER, organizing brand concept, designer profiles, selected furniture, system materials, interior design services, and franchise content into one clear website structure. The platform allows users to browse products, explore design solutions, and understand how XAVIER connects furniture selection with interior design needs. For XAVIER, the website is more than an online shopping platform. It is a digital brand touchpoint that brings together design services, product selection, and business development.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

Blog

Good brand growth requires more than design — it also needs continuous clarity and structure. Here, we share insights on branding, website design, UI/UX, SEO, AI search optimization, and digital experience. From brand positioning and content structure to user experience and business conversion, we help businesses understand how to make their websites and brand communication clearer, more effective, and easier to discover by both people and search systems.

FAQ

Before starting a design project, clear understanding is often more important than rushing into execution. We have organized frequently asked questions about branding, website design, UI/UX, custom websites, and project collaboration to help you better understand our process, preparation, pricing approach, and design workflow before getting in touch.

Yes. Many clients are not sure at the beginning whether they need branding, website design, UI/UX, packaging design, or a complete brand and website refresh. You can share your current challenges, goals, or reference examples, and we will help you identify a suitable direction.

You can prepare a brand introduction, product or service information, current website or social media links, reference examples, competitors, budget range, and expected timeline. If the information is not complete yet, that is also fine — we can help clarify the project needs during the initial discussion.

Yes. During website planning, we consider basic SEO structure such as page hierarchy, heading logic, URL structure, meta titles, meta descriptions, image alt text, internal links, and structured data. If you need a more complete SEO content strategy, keyword planning, or long-term optimization, this can be planned as a separate SEO project.

Yes, these functions can be planned based on project needs. A brand-driven e-commerce website may include product management, shopping cart, payment integration, logistics settings, membership system, coupons, order management, LINE integration, newsletters, or other marketing functions. The actual functions depend on the brand’s operation model, budget, backend needs, and technical requirements.

Yes, but we would first look at why your brand is using the e-commerce platform. If you are just getting started and want to launch quickly, test the market, or reduce initial development costs, using Shopify, 91APP, or another e-commerce platform can be a reasonable choice. Within the platform’s limitations, we can help plan brand visuals, homepage structure, product page content, category logic, campaign pages, banner visuals, and UI/UX improvements. However, if your brand has been operating for a while and you are starting to face issues such as platform commission fees, template limitations, limited control over data, insufficient brand experience, or lack of functional flexibility, we can also help evaluate whether it is time to gradually move toward your own brand website or a custom e-commerce website. In this case, the collaboration is not only about adjusting the platform design, but also about rethinking website structure, product data, membership, SEO content, and long-term operating costs. The actual approach will depend on your brand stage, platform limitations, budget, and future business goals.

Yes, but it depends on the brand stage and business goals. If there are only a few products, the website can start as a brand website with limited product sales functions, focusing on brand introduction, product value, content persuasion, and purchase flow. As the product line grows, categories, membership, campaign pages, and marketing functions can be expanded gradually.

GET IN TOUCH

We can’t swim, yet we always find ourselves drawn to the sea. We fear failure, yet we still love exploring new possibilities. We get altitude sickness, but we still enjoy climbing mountains. We love a world that changes by the second. Curiosity keeps us moving, adventuring, creating, and staying passionate. You’ve probably heard that design can be tough. But for us salmon, not doing design would feel even tougher. Tell us your needs, quietly. And leave the rest to the salmon — we’ll quietly make it happen for you.

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