EN

/

中文
BACK TO LIST

SHARE:

2026.06.11

2026 Taipei Arts Awards Open Call｜Contemporary Art, Visual Culture and Design Inspiration

The 2026 Taipei Arts Awards open call invites contemporary art practices with originality and a strong sense of the times. From a design perspective, this article looks beyond submission details and explores how contemporary art, visual culture, material experiments, and cultural narratives can inspire brand design, graphic design, and commercial visual communication.

PREVNEXT

2026 Taipei Arts Awards Open Call｜Looking at Visual Culture and Design Inspiration through Contemporary Art

The Taipei Arts Awards is a contemporary art award organized by the Taipei Fine Arts Museum. The 2026 open call aims to encourage contemporary art practices with originality and a strong sense of the times. There are no restrictions on medium or size. The exhibition is tentatively scheduled to run from October 24, 2026, to February 14, 2027, at the Taipei Fine Arts Museum.

To be honest, for people working in commercial design, the Taipei Arts Awards may feel a little distant at first. It is not the kind of brand design award, packaging design award, or design competition that immediately feels relevant to a portfolio. But if we see design as a way of creating communication that resonates with people, contemporary art is actually not far from design.

Brand design, graphic design, and packaging design are often not only about whether something looks good. They are also about how a concept can be understood, how culture can be translated, and how emotion can be seen. These are also questions that contemporary art often responds to. The difference is that artistic creation is usually more open-ended, while commercial design carries additional responsibilities related to brand, audience, and market communication.

That is why we look at the Taipei Arts Awards not only as information about submission dates or prize money, but also as an entry point for observing visual culture. For a design company, art awards like this remind us that good design should not only work visually, but also stand on a strong concept and connect with culture, history, locality, or the emotions of its time.

As a side note, while looking up the information, we noticed that the official website still carries traces of the ASP era. As a website design company, this honestly made us pause for three seconds. Of course, very few new websites are built this way now, but in public institutions, academic organizations, or large legacy systems, it is not uncommon to see websites that have survived longer than many brands. In a way, it also fits this observation: visuals may change and content may be updated, but sometimes systems really do have their own spirit of the times.

Event Name｜2026 Taipei Arts Awards

Event Type｜Open call for contemporary art creation

Theme｜Encouraging contemporary art practices with originality and a strong sense of the times

Submission Period｜From 9:00 AM on May 4, 2026, to 5:00 PM on June 18, 2026

Exhibition Dates｜From October 24, 2026, to February 14, 2027, tentative

Exhibition Venue｜Taipei Fine Arts Museum

Keywords｜art award, open call, contemporary art, visual culture, Taipei Arts Awards

Event Theme

The 2026 Taipei Arts Awards aims to encourage contemporary art practices with originality and a strong sense of the times. Submitted works are not limited by medium or size, making the open call suitable for creators working in visual art, installation, moving image, sound, mixed media, spatial creation, or other contemporary art forms.

Eligibility

Submitted works must be single works or series completed after 2024. Individuals who hold Republic of China nationality or a Republic of China residence permit are eligible to apply. For group submissions, at least one half, including one half, of the members must hold Republic of China nationality.

The same participant may apply as an individual or as part of a group, but each identity is limited to one registration. In other words, participants may submit under different capacities, but must still follow the eligibility rules for individual and group applications.

Schedule

Submission Period｜From 9:00 AM on May 4, 2026, to 5:00 PM on June 18, 2026

Final Results Announcement｜October 2026

Exhibition Dates｜From October 24, 2026, to February 14, 2027, tentative

Registration Method and Submission Materials

The open call is conducted online. The submission period runs from 9:00 AM on May 4, 2026, to 5:00 PM on June 18, 2026. Applicants must register online through the Taipei Arts Awards website at https://taa.TFAM.museum.

Online registration materials include:

Personal information, including highest level of education, exhibition history, award records, and related details.

Artist statement, within 1,000 Chinese characters.

Artwork information, including title, medium, dimensions, year of creation, and artwork files.

Exhibition proposal.

Each static image file is limited to 3MB and must be uploaded in JPG format, with a maximum of 10 uploaded files. For digital works, video, or sound works, applicants should upload the work to Vimeo or YouTube and register the link on the submission website. MP3 and MP4 formats are both accepted. Additional materials include an exhibition floor plan.

Review Process and Regulations

The review process for the Taipei Arts Awards includes preliminary review, second-stage review, and final review. The preliminary review is conducted through document review by the jury, and the shortlist for the second-stage review will be announced on the Taipei Fine Arts Museum official website. Applicants who are not shortlisted will not be notified individually.

During the second-stage review, the museum will provide venue dimensions in the written notification so that applicants can plan their exhibition space. Oral presentations will be arranged separately. Applicants are required to explain their work and concept, exhibition space planning, and up to three additional reference works. During this stage, the jury will conduct an on-site Q&A. Each applicant will have up to 5 minutes for presentation and 8 minutes for committee questions.

The final review will be conducted based on the on-site exhibition of the finalist works. The final jury will select one Grand Prize winner of the Taipei Arts Awards, up to five Excellence Award winners, and several selected finalists.

Finalists must complete installation and deinstallation within the designated time.

Exhibition spaces will be coordinated by the museum and adjusted according to different exhibition plans and on-site conditions.

The museum provides finalists with an exhibition production subsidy of up to NT$150,000, tax included, covering items such as carpentry and painting.

Audiovisual equipment required for the exhibition presentation must be prepared by the finalists themselves.

The museum is responsible for transportation and insurance of the exhibited works, with liability subject to the terms of the insurance policy.

All exhibited works may not be borrowed or removed during the exhibition period.

For purposes of publicity, education, and promotion, the Taipei Fine Arts Museum has the right to exhibit, research, photograph, report on, print, and publish finalist works in related promotional materials and media.

Awards and Prizes

Total Prize Value｜Up to NT$1.15 million

Highest Prize｜NT$550,000

Grand Prize｜The Taipei Arts Awards Grand Prize winner will receive NT$550,000, tax included, one trophy, one certificate, and 10 copies of the exhibition catalogue, and may be invited by the museum to hold a solo exhibition.

Excellence Award｜Excellence Award winners will receive NT$120,000, tax included, one certificate, and 5 copies of the exhibition catalogue.

Selected Finalists｜Selected finalists will receive one certificate and 5 copies of the exhibition catalogue.

Important Notes

Once applicants complete online registration, they are deemed to have agreed to follow all regulations stated in the open call guidelines. Works that have previously received awards in public competitions in Taiwan, or works involving plagiarism, are not eligible. Violations will result in disqualification and cancellation of prize money.

If submitted works involve the intellectual property rights or other rights of third parties, applicants are responsible for obtaining all necessary permissions and bearing all legal responsibilities. Exhibited works must comply with the museum’s planning conditions, spatial limits, and safety regulations, and must not damage the hardware structure of the Taipei Fine Arts Museum.

For group winners, the group representative must receive the prize money and handle related tax matters. The organizer reserves the right to revise and announce any matters not covered in the guidelines according to actual circumstances.

MASOU DESIGN Perspective｜Why Should a Design Company Pay Attention to the Taipei Arts Awards?

From the perspective of commercial design, the Taipei Arts Awards may not be an award that brand designers, packaging designers, or graphic designers directly submit to. But if we understand design as a way of creating communication that resonates with people, then the themes, material experiments, narrative methods, and visual languages explored in contemporary art are highly valuable references for design companies.

Brand design and commercial design are not simply about making information look attractive. Many memorable brand concepts come from humanities, history, art, local culture, and social observation. The difference between artistic creation and commercial design often lies in purpose, medium, and audience, rather than belonging to two completely unrelated worlds.

Therefore, contemporary art awards such as the Taipei Arts Awards are worth understanding within the context of visual culture observation or design inspiration observation. It is not only open call information, but also an entry point for observing how contemporary creation in Taiwan responds to the spirit of the times. For the design industry, this kind of content helps us think beyond purely commercial needs and reconsider how visuals create resonance, carry perspectives, and allow works to be more than just beautiful, but also connected to deeper cultural contexts.

Organizer and Contact Information

The event is organized by the Department of Cultural Affairs, Taipei City Government. Contact numbers are 02-2595-7656 ext. 206 and 215. For more information, please refer to the Taipei Fine Arts Museum official website and the Taipei Arts Awards registration website. Event details, dates, and regulations may be adjusted according to official announcements, and the latest information should be based on the organizer’s official notice.

Taipei Fine Arts Museum official website: https://www.TFAM.museum
Taipei Arts Awards website: https://taa.TFAM.museum

PREVNEXT

FEATURED WORKS

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Miss seesaw｜Beauty Superpower｜Brand Advertising Visual and Motion Banner Design

Making product features visible in a fun and memorable way. MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

JS Logistics｜Bear-Hearted Appliance Installation｜Brand Identity Design

A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

VELO OEM Products Guide

MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜APP Design and Development

MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

NuSkin｜338 Event Key Visual Extension Design

NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜Pet Social and Pet-Friendly Lifestyle App Design

Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

English Service

EN

/

中文

MASOU DESIGN Co., Ltd.

Creative Branding & Design Solutions

Cookies

|

Privacy policy

|

Terms & Conditions
AboutWorksLINEContact