WORKS

這裡收錄鮭魚設計的平面設計作品，包含包裝設計、型錄設計、DM 設計、海報設計、品牌廣告視覺與實體應用等案例。我們在規劃平面設計時，會從品牌定位、產品特色、使用情境、版面層級與視覺溝通一起思考，協助品牌建立清楚、有質感且能延伸應用的視覺內容。平面設計不只是完成單一輸出物，而是讓品牌在包裝、型錄、活動、展場、社群與銷售素材中，都能形成一致且容易被記住的品牌印象。

平面設計作品｜包裝、型錄與品牌視覺案例

ALL 品牌設計網站設計電商網站平面設計 UI/UX｜數位設計

LOVAMO 柔墨｜眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

PAMUVA | 肌膚最溫柔的力量 | 產品EDM設計與包裝攝影

PAMUVA 保養品系列以敏弱肌膚的日常保養需求為核心，透過產品主視覺、使用情境與 EDM 資訊設計，建立兼具專業感、品牌質感與產品辨識度的視覺系統。鮭魚設計從產品定位、成分特色與使用感受出發，重新整理資訊層級，將複雜的保養成分與作用機制，轉化為容易閱讀、理解與記憶的內容。兩支產品分別發展獨立色彩與視覺語言，同時透過一致的光影、材質、留白與攝影風格，維持 PAMUVA 系列的整體品牌調性。 The PAMUVA skincare series is designed around the daily needs of sensitive skin, combining product visuals, usage scenarios, and EDM design to create a refined and recognizable brand experience. MASOU DESIGN simplified complex ingredients and skincare benefits into clear, engaging content. Each product has its own color palette and visual identity, while consistent lighting, materials, and photography maintain a cohesive series.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜速食保養美學｜保健品牌廣告視覺設計

生活態度，決定每一天變美的幅度。鮭魚設計為 Miss Seesaw 規劃年度系列主視覺，以「速食保養美學」作為核心概念，協助品牌在電商網站、產品頁與數位行銷素材中，建立更鮮明的視覺溝通方式。設計上將保養品與機能食品的產品特色，轉化為年輕、輕盈且具有動態感的視覺語言，透過剪紙風格背景、鮮明色彩、產品情境與創意圖像轉譯，在不直接宣稱產品成效的前提下，讓商品特色更容易被理解，也讓電商情境中的品牌印象更有記憶點。 Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

漢和西即時料理｜老總鋪師的家傳味｜品牌識別與包裝設計

在多數品牌追求變體字與幾何標誌的時代，書法字反而成為漢和西最有辨識度的品牌資產。鮭魚設計為「漢和西即時料理」規劃品牌識別與包裝設計，從台南辦桌文化、老總鋪師手藝與家傳料理記憶出發，建立一套兼具傳統感與現代通路感的食品品牌視覺系統。透過書法字標、人物肖像、手寫食譜感與現代版面編排，品牌不只是傳達溫度與故事，也在冷凍即食食品市場中建立出更清楚的識別度、商品感與品牌個性。 At a time when many brands pursue modified typography and geometric logos, calligraphy became one of Han He Xi’s most distinctive brand assets. MASOU DESIGN created the brand identity and packaging design for Han He Xi Instant Cuisine, starting from Tainan banquet culture, the craftsmanship of a traditional Taiwanese banquet chef, and family recipe memories. Through a calligraphic wordmark, portrait illustration, handwritten recipe elements, and modern layout design, the brand communicates not only warmth and story, but also stronger recognition, product appeal, and brand personality in the frozen ready-to-eat food market.

AROS｜英倫微醺的水果調酒品牌設計

AROS 是一款結合台灣在地水果與英式雞尾酒精神的調酒品牌。鮭魚設計從品牌企劃、品牌語彙、視覺識別到整體形象規劃，協助 AROS 建立一套兼具時尚感、浪漫氣息與英倫優雅的酒品品牌系統。本次品牌設計以「台灣鮮採水果」與「英式調酒文化」作為核心對比，將新鮮、酸甜、奔放的水果風味，融合優雅、精緻、帶有派對感的英倫調酒印象。透過品牌標誌、色彩系統、包裝視覺與溝通語氣，讓 AROS 不只是呈現酒品風味，更建立出輕鬆開瓶、盡興享受的微醺飲酒場景。 AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. MASOU DESIGN worked on the brand planning, verbal identity, visual identity, and overall brand image to create a fashionable, romantic, and refined cocktail brand system. The brand design is built around the contrast between freshly harvested Taiwanese fruits and classic British cocktail culture. It combines vivid fruit flavors with an elegant, polished, and celebratory drinking mood. Through the logo, color system, packaging visuals, and brand tone, AROS becomes more than a packaged cocktail product — it creates a relaxed, stylish, and memorable drinking experience made for moments of celebration.

ACETECK｜油壓缸製造品牌識別設計

ACETECK 是專注於油壓缸製造的 B2B 工業品牌，服務範圍涵蓋物流設備、產業機械與各類工業系統。本次品牌識別設計以「精密、動力、穩定」作為核心方向，將品牌字首 A 轉化為具有油壓缸結構意象的視覺符號，讓商標能傳達製造技術、產品信任與工業品牌專業度。鮭魚設計透過品牌標誌、企業識別系統、部門 icon、制服、型錄與場域應用，協助 ACETECK 建立更清楚一致的 B2B 工業品牌形象，讓油壓缸製造品牌在網站、展覽、型錄與國際市場溝通中，都能展現穩定、精密且值得信任的品牌印象。 ACETECK is a B2B industrial brand specializing in hydraulic cylinder manufacturing, serving logistics equipment, industrial machinery, and various mechanical systems. This brand identity design project is built around the ideas of precision, power, and stability, transforming the initial letter A into a visual symbol inspired by hydraulic cylinder structure. Through logo design, corporate identity, department icons, uniforms, catalog design, and factory signage applications, MASOU DESIGN helped ACETECK build a clearer and more consistent B2B industrial brand identity. The new visual system supports the brand across its website, exhibitions, catalogs, and international market communication, creating a professional impression of precision manufacturing and reliable industrial quality.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

X’Monster｜絕對可靠的安全防護品牌

有些品牌設計，不是做完一套識別就結束，而是會跟著品牌一起使用、一起被市場記住。 X’Monster 是我們長期合作超過 15 年的安全防護品牌，從最初的品牌識別設計開始，到後續網站、型錄、產品視覺與不同市場溝通素材的延伸，這個品牌不是一次性的設計案，而是一個持續被維護、被調整、也被品牌長期使用的識別系統。「Absolute Reliability」對 X’Monster 來說，不只是一句品牌標語，也代表它在安全防護產業中想傳達的核心價值：可靠、穩定、專業、值得信任。這次作品整理的重點，不只是呈現品牌設計本身，而是回頭看一個品牌如何透過一致的視覺語言、清楚的產品溝通與長期累積的設計應用，逐步建立出屬於自己的市場辨識度。 Some brand identities are not created for a single launch. They are designed to be used, maintained, and remembered over time. X’Monster is a long-term safety protection brand we have worked with for more than 15 years. From the original brand identity design to later extensions across websites, catalogs, product visuals, and market communication materials, this project has never been just a one-time design case. It is a visual system that has continued to grow with the brand. “Absolute Reliability” represents more than a brand statement for X’Monster. It reflects the core value the brand wants to communicate in the safety protection industry: reliability, stability, professionalism, and trust. This work is not only about showing the brand design itself, but also about how a consistent visual language, clear product communication, and long-term design applications can help a brand build stronger recognition in its market.

Nu Skin 美商如新｜TR-90 重啟人生計畫

活動主視覺，不只是做一張漂亮的主圖，而是要讓整個活動在不同媒介中都被清楚記住。我們為美商如新 Nu Skin「TR-90 重啟人生計畫」規劃活動主視覺設計，從活動主題、品牌調性、人物形象、色彩語言到延伸應用，建立一套能夠被完整套用在 DM、旗幟、桌板、掛軸與活動現場素材上的視覺系統。「重啟人生計畫」本身帶有改變、行動與重新開始的意涵，因此這次主視覺設計不只是單純呈現產品或活動資訊，而是希望透過更鮮明的畫面節奏、清楚的視覺焦點與一致的品牌語氣，讓參與者在第一眼就能感受到活動所傳達的積極能量。在大型品牌活動中，視覺一致性非常重要。每一個接觸點，無論是紙本 DM、現場旗幟、桌面輸出或大型掛軸，都需要看起來屬於同一場活動，也要符合 Nu Skin 國際品牌本身的專業形象。因此這次設計的重點，不只是完成單一主視覺，而是讓活動視覺在不同尺寸、不同材質與不同使用情境中，都能維持清楚、統一且具有記憶點的品牌表現。對我們來說，這次與 Nu Skin 的合作不只是活動主視覺設計案例，也是一個關於品牌規範、專案節奏與大型活動視覺延伸的實務經驗。好的主視覺設計，應該能讓活動在被看見的瞬間，就傳達出品牌想說的話。 Some event key visuals are not only created to look attractive. They need to help the entire campaign stay recognizable across different media. MASOU DESIGN created the event key visual design for Nu Skin’s “TR-90 Restart Your Life Plan,” developing a visual system that could be extended across DM materials, flags, table boards, banners, and on-site event applications. From the campaign theme and brand tone to model selection, color direction, and visual consistency, the design was built to support a clear and unified event identity. The idea of “Restart Your Life” carries a sense of change, action, and a new beginning. For this reason, the key visual was not only about presenting product or campaign information. It was designed to create a stronger visual rhythm, a clear focal point, and a positive brand atmosphere that could immediately communicate the energy of the event. For large-scale brand events, visual consistency is especially important. Every touchpoint, whether printed DM, event flags, table displays, or large-format banners, needs to feel like part of the same campaign while staying aligned with Nu Skin’s international brand image. The focus of this project was therefore not just to create one key visual, but to build a flexible visual direction that could remain clear, consistent, and memorable across different formats and applications. For us, this collaboration with Nu Skin was not only an event key visual design project, but also an important experience in brand guideline application, project management, and campaign visual extension. A strong key visual should allow an event to communicate its message the moment it is seen.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.