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好的品牌經營，不只需要設計，也需要持續被理解與整理。 在這裡，我們分享品牌設計、網站設計、UI/UX、SEO、AI 搜尋優化與數位體驗相關觀點，協助企業從品牌定位、內容架構、使用者體驗到商業轉換，理解如何讓網站與品牌溝通更清楚，也更容易被市場與搜尋系統看見。當然也會有一些設計碎碎念...

ALL設計活動品牌觀點SEO/GEO/AI搜尋設計觀察
ALL設計活動品牌觀點SEO/GEO/AI搜尋設計觀察

✦ 超經典廣告回顧 ✦ 4 支幾乎零成本卻高創意的電視廣告

有些廣告不靠大製作，也不靠高預算，而是靠一個精準到位的創意，把小成本放大成讓人記住的品牌故事。從 Apple 的角色對比、John West 的荒謬喜劇、Doritos 的低成本停格動畫，到 Audi 的極簡鑰匙圈隱喻，這 4 支經典廣告證明：真正厲害的廣告，重點不是花多少錢，而是能不能讓人一秒看懂、記住，甚至忍不住分享。

有趣的商標演化史：從Google到星巴克｜品牌設計的視覺簡化之旅

商標不只是品牌的圖案，而是企業形象、定位與市場溝通的重要入口。隨著市場需求、科技媒介、時代審美與消費者期待不斷改變，品牌商標也需要適時調整，才能維持辨識度、吸引力與競爭力。專業設計公司在規劃商標時，會從目標受眾、品牌價值、識別度、應用延展性、色彩字型、競品差異與印刷數位呈現等面向全面考量，讓商標不只好看，更能被記住、被使用，並成為品牌長期發展的重要資產。

范達美與 Chuck Norris 的史詩劈腿：Volvo 廣告如何變成網路迷因

從鮭魚設計的觀點來看，一支好的廣告，不只是把產品功能說清楚，而是能讓人記住、討論，甚至被網路文化重新創作。本文從 Volvo Trucks《The Epic Split》范達美史詩劈腿廣告談起，整理它如何把「卡車轉向穩定性」這個原本偏技術的產品賣點，變成一個人人看得懂的經典畫面。也解析 Chuck Norris 惡搞版本為什麼像是一種高級回嗆，如何讓這支廣告從品牌案例延伸成網路迷因，甚至成為品牌內容被大眾接手再創作的代表案例。

FEATURED WORKS

LOVAMO 柔墨 ｜ 眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。 我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。 整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

當國際運動品牌需要與女性族群建立更直接的互動，網站不只是活動資訊的入口，也成為品牌體驗的一部分。 adidas 針對女性運動愛好者推出系列活動，涵蓋訓練、跑步、瑜伽與拳擊有氧等主題，透過線上報名、活動資訊整合與支付流程，讓使用者能更方便地參與品牌活動。 此網站設計以時尚、動感與清楚的操作流程為核心，將活動主題、課程內容、報名機制與使用者動線重新整合。從視覺風格到功能規劃，網站不只呈現 adidas 的品牌能量，也讓高流量活動能在穩定的系統架構下，提供更完整的一站式數位體驗。 When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜會員電商網站與保固服務平台設計

Xerowheel 是自行車輪組品牌，網站設計以「BORN TO BE QUICK」的品牌精神為核心，整合會員註冊、會員促銷、優惠資訊、產品保固與售後支援等功能。這次網站設計的重點，不只是建立商品展示與購買入口，而是協助品牌打造一個能與會員持續互動的數位服務平台。 在網站規劃上，我們將會員專區、促銷活動、優惠碼機制與保固資訊整理成清楚的使用流程，讓消費者能更直覺地完成註冊、瀏覽優惠、了解保固條件與取得產品支援。透過響應式網站設計、清楚的內容層級與符合自行車品牌速度感的視覺語氣，讓 Xerowheel 不只呈現產品專業，也能在線上建立更完整的會員經營與售後服務體驗。 Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜官方網站設計

大品牌的官方網站設計，困難不一定在於畫面有多複雜，而是如何把龐大的產品資訊、不同部門的意見與使用者的瀏覽需求，整理成一個清楚、可管理、也能被長期使用的網站架構。 TEKTRO 作為自行車煞車系統與零組件領域的重要品牌，官網需要承載的不只是品牌形象，也包含大量產品型號、產品系列與不同使用情境的資訊。這次網站設計製作的重點，是協助 TEKTRO 重新整理產品資訊架構，讓使用者能依照產品類型、系列需求與應用方向進行瀏覽。 當時在規劃產品架構時，最大的挑戰之一是「多重分類」的整理。產品不只屬於單一類別，也可能同時對應不同系列、不同規格與不同用途，因此網站需要有足夠彈性的資訊架構，讓產品在後台管理與前台瀏覽時都能被清楚歸納。 另一個更困難的部分，是如何透過外部專案團隊的角色，協助整合企業內部不同部門的意見。大型品牌官網往往牽涉產品、業務、行銷與管理端的需求，每個單位都有各自重視的資訊與呈現方式。設計團隊不只是執行畫面，而是需要協助整理需求、釐清優先順序，並將內部意見轉化為可以被使用者理解的網站結構。 對產品型品牌來說，官方網站不只是形象展示，更是使用者理解產品線、比較型號與建立品牌信任的重要入口。TEKTRO 官網設計的核心，就是讓龐大的產品內容與企業內部需求被更有秩序地整合，讓品牌專業不只存在於產品本身，也能透過網站被清楚感受到。

WEITEH | 一滴入魂的深奧提香

為亞洲前三大香精製造商，整理出更清楚的網站專業形象。 鮭魚設計協助味特生物科技進行網站設計與網站文案企劃，從「亞洲前三大香精製造商」的產業定位出發，整理半世紀香精研發經驗、專業調香技術、客製化服務與國際市場優勢。透過「一滴入魂的深奧提香」這句網站標語，將香精研發中專注、敏銳與精準提煉的精神，轉化為更有記憶點的網站溝通語言，協助企業在 B2B 網站中呈現專業高度與信任感。 Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

福氣社區｜客製化電商網站設計

有些電商網站，賣的不只是商品，而是一種被支持的理由。 福氣社區的網站比較特別，除了食品販售、會員系統與購物車流程之外，也把「捐款」放進整體網站體驗中。這代表使用者進入網站時，不一定只是為了買東西，也可能是想理解這個品牌在做什麼、支持什麼，或透過一筆訂單、一筆捐款參與其中。 因此，這次網站規劃的重點不只是把食品分類、購物車、會員系統與綠界第三方支付串接完成，而是讓「購買」與「捐款」兩種行為在同一個網站裡自然共存。使用者可以依照商品分類選購食品，也能透過清楚的捐款流程完成支持；對品牌來說，這個網站不只是交易平台，更像是一個把商品、理念、會員與支持者關係串起來的客製化電商系統。 Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。 鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。 鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

Miss seesaw｜速食保養美學｜保健品牌廣告視覺設計

生活態度，決定每一天變美的幅度。 鮭魚設計為 Miss Seesaw 規劃年度系列主視覺，以「速食保養美學」作為核心概念，協助品牌在電商網站、產品頁與數位行銷素材中，建立更鮮明的視覺溝通方式。設計上將保養品與機能食品的產品特色，轉化為年輕、輕盈且具有動態感的視覺語言，透過剪紙風格背景、鮮明色彩、產品情境與創意圖像轉譯，在不直接宣稱產品成效的前提下，讓商品特色更容易被理解，也讓電商情境中的品牌印象更有記憶點。 Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜光纖熔接機 APP 設計與開發

我們為光纖熔接機品牌規劃 FuseConnect APP 的 UI 設計與 APP 開發，協助工程師在熔接作業完成後，更快速地接收機台產生的照片紀錄與作業數據，並將原始資料轉化為更清楚、可閱讀、可管理的前端資訊。透過 Flutter 開發框架、簡潔的介面設計與清楚的操作流程，FuseConnect 不只提升工程紀錄效率，也讓資料管理、傳送與雲端備份更加便利。 MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。 這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。 在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜寵物社交與友善生活探索 App 設計

當寵物不只是陪伴，也成為人與人之間互動的起點。 Petour 以寵物交友、寵伴探索與寵物友善生活為核心，將社群互動與生活資訊整合在同一個 App 體驗中，讓使用者能更輕鬆地認識新的寵物朋友，也能發現更多適合與毛孩一起前往的場所。 整體介面以明亮、可愛且輕鬆的視覺語言為主，透過柔和色彩、寵物元素與清楚的操作流程，降低使用門檻，讓探索、配對、分享與互動都能在愉快的節奏中完成。從功能架構到畫面細節，Petour 不只是寵物交友工具，也是一個連結寵物愛好者生活圈的數位平台。 Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO 柔墨 ｜ 眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。 我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。 整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

當國際運動品牌需要與女性族群建立更直接的互動，網站不只是活動資訊的入口，也成為品牌體驗的一部分。 adidas 針對女性運動愛好者推出系列活動，涵蓋訓練、跑步、瑜伽與拳擊有氧等主題，透過線上報名、活動資訊整合與支付流程，讓使用者能更方便地參與品牌活動。 此網站設計以時尚、動感與清楚的操作流程為核心，將活動主題、課程內容、報名機制與使用者動線重新整合。從視覺風格到功能規劃，網站不只呈現 adidas 的品牌能量，也讓高流量活動能在穩定的系統架構下，提供更完整的一站式數位體驗。 When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜會員電商網站與保固服務平台設計

Xerowheel 是自行車輪組品牌，網站設計以「BORN TO BE QUICK」的品牌精神為核心，整合會員註冊、會員促銷、優惠資訊、產品保固與售後支援等功能。這次網站設計的重點，不只是建立商品展示與購買入口，而是協助品牌打造一個能與會員持續互動的數位服務平台。 在網站規劃上，我們將會員專區、促銷活動、優惠碼機制與保固資訊整理成清楚的使用流程，讓消費者能更直覺地完成註冊、瀏覽優惠、了解保固條件與取得產品支援。透過響應式網站設計、清楚的內容層級與符合自行車品牌速度感的視覺語氣，讓 Xerowheel 不只呈現產品專業，也能在線上建立更完整的會員經營與售後服務體驗。 Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜官方網站設計

大品牌的官方網站設計，困難不一定在於畫面有多複雜，而是如何把龐大的產品資訊、不同部門的意見與使用者的瀏覽需求，整理成一個清楚、可管理、也能被長期使用的網站架構。 TEKTRO 作為自行車煞車系統與零組件領域的重要品牌，官網需要承載的不只是品牌形象，也包含大量產品型號、產品系列與不同使用情境的資訊。這次網站設計製作的重點，是協助 TEKTRO 重新整理產品資訊架構，讓使用者能依照產品類型、系列需求與應用方向進行瀏覽。 當時在規劃產品架構時，最大的挑戰之一是「多重分類」的整理。產品不只屬於單一類別，也可能同時對應不同系列、不同規格與不同用途，因此網站需要有足夠彈性的資訊架構，讓產品在後台管理與前台瀏覽時都能被清楚歸納。 另一個更困難的部分，是如何透過外部專案團隊的角色，協助整合企業內部不同部門的意見。大型品牌官網往往牽涉產品、業務、行銷與管理端的需求，每個單位都有各自重視的資訊與呈現方式。設計團隊不只是執行畫面，而是需要協助整理需求、釐清優先順序，並將內部意見轉化為可以被使用者理解的網站結構。 對產品型品牌來說，官方網站不只是形象展示，更是使用者理解產品線、比較型號與建立品牌信任的重要入口。TEKTRO 官網設計的核心，就是讓龐大的產品內容與企業內部需求被更有秩序地整合，讓品牌專業不只存在於產品本身，也能透過網站被清楚感受到。

WEITEH | 一滴入魂的深奧提香

為亞洲前三大香精製造商，整理出更清楚的網站專業形象。 鮭魚設計協助味特生物科技進行網站設計與網站文案企劃，從「亞洲前三大香精製造商」的產業定位出發，整理半世紀香精研發經驗、專業調香技術、客製化服務與國際市場優勢。透過「一滴入魂的深奧提香」這句網站標語，將香精研發中專注、敏銳與精準提煉的精神，轉化為更有記憶點的網站溝通語言，協助企業在 B2B 網站中呈現專業高度與信任感。 Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

福氣社區｜客製化電商網站設計

有些電商網站，賣的不只是商品，而是一種被支持的理由。 福氣社區的網站比較特別，除了食品販售、會員系統與購物車流程之外，也把「捐款」放進整體網站體驗中。這代表使用者進入網站時，不一定只是為了買東西，也可能是想理解這個品牌在做什麼、支持什麼，或透過一筆訂單、一筆捐款參與其中。 因此，這次網站規劃的重點不只是把食品分類、購物車、會員系統與綠界第三方支付串接完成，而是讓「購買」與「捐款」兩種行為在同一個網站裡自然共存。使用者可以依照商品分類選購食品，也能透過清楚的捐款流程完成支持；對品牌來說，這個網站不只是交易平台，更像是一個把商品、理念、會員與支持者關係串起來的客製化電商系統。 Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。 鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。 鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

Miss seesaw｜速食保養美學｜保健品牌廣告視覺設計

生活態度，決定每一天變美的幅度。 鮭魚設計為 Miss Seesaw 規劃年度系列主視覺，以「速食保養美學」作為核心概念，協助品牌在電商網站、產品頁與數位行銷素材中，建立更鮮明的視覺溝通方式。設計上將保養品與機能食品的產品特色，轉化為年輕、輕盈且具有動態感的視覺語言，透過剪紙風格背景、鮮明色彩、產品情境與創意圖像轉譯，在不直接宣稱產品成效的前提下，讓商品特色更容易被理解，也讓電商情境中的品牌印象更有記憶點。 Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜光纖熔接機 APP 設計與開發

我們為光纖熔接機品牌規劃 FuseConnect APP 的 UI 設計與 APP 開發，協助工程師在熔接作業完成後，更快速地接收機台產生的照片紀錄與作業數據，並將原始資料轉化為更清楚、可閱讀、可管理的前端資訊。透過 Flutter 開發框架、簡潔的介面設計與清楚的操作流程，FuseConnect 不只提升工程紀錄效率，也讓資料管理、傳送與雲端備份更加便利。 MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。 這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。 在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜寵物社交與友善生活探索 App 設計

當寵物不只是陪伴，也成為人與人之間互動的起點。 Petour 以寵物交友、寵伴探索與寵物友善生活為核心，將社群互動與生活資訊整合在同一個 App 體驗中，讓使用者能更輕鬆地認識新的寵物朋友，也能發現更多適合與毛孩一起前往的場所。 整體介面以明亮、可愛且輕鬆的視覺語言為主，透過柔和色彩、寵物元素與清楚的操作流程，降低使用門檻，讓探索、配對、分享與互動都能在愉快的節奏中完成。從功能架構到畫面細節，Petour 不只是寵物交友工具，也是一個連結寵物愛好者生活圈的數位平台。 Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

LOVAMO 柔墨 ｜ 眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。 我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。 整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

當國際運動品牌需要與女性族群建立更直接的互動，網站不只是活動資訊的入口，也成為品牌體驗的一部分。 adidas 針對女性運動愛好者推出系列活動，涵蓋訓練、跑步、瑜伽與拳擊有氧等主題，透過線上報名、活動資訊整合與支付流程，讓使用者能更方便地參與品牌活動。 此網站設計以時尚、動感與清楚的操作流程為核心，將活動主題、課程內容、報名機制與使用者動線重新整合。從視覺風格到功能規劃，網站不只呈現 adidas 的品牌能量，也讓高流量活動能在穩定的系統架構下，提供更完整的一站式數位體驗。 When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

Xerowheel｜會員電商網站與保固服務平台設計

Xerowheel 是自行車輪組品牌，網站設計以「BORN TO BE QUICK」的品牌精神為核心，整合會員註冊、會員促銷、優惠資訊、產品保固與售後支援等功能。這次網站設計的重點，不只是建立商品展示與購買入口，而是協助品牌打造一個能與會員持續互動的數位服務平台。 在網站規劃上，我們將會員專區、促銷活動、優惠碼機制與保固資訊整理成清楚的使用流程，讓消費者能更直覺地完成註冊、瀏覽優惠、了解保固條件與取得產品支援。透過響應式網站設計、清楚的內容層級與符合自行車品牌速度感的視覺語氣，讓 Xerowheel 不只呈現產品專業，也能在線上建立更完整的會員經營與售後服務體驗。 Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TEKTRO｜官方網站設計

大品牌的官方網站設計，困難不一定在於畫面有多複雜，而是如何把龐大的產品資訊、不同部門的意見與使用者的瀏覽需求，整理成一個清楚、可管理、也能被長期使用的網站架構。 TEKTRO 作為自行車煞車系統與零組件領域的重要品牌，官網需要承載的不只是品牌形象，也包含大量產品型號、產品系列與不同使用情境的資訊。這次網站設計製作的重點，是協助 TEKTRO 重新整理產品資訊架構，讓使用者能依照產品類型、系列需求與應用方向進行瀏覽。 當時在規劃產品架構時，最大的挑戰之一是「多重分類」的整理。產品不只屬於單一類別，也可能同時對應不同系列、不同規格與不同用途，因此網站需要有足夠彈性的資訊架構，讓產品在後台管理與前台瀏覽時都能被清楚歸納。 另一個更困難的部分，是如何透過外部專案團隊的角色，協助整合企業內部不同部門的意見。大型品牌官網往往牽涉產品、業務、行銷與管理端的需求，每個單位都有各自重視的資訊與呈現方式。設計團隊不只是執行畫面，而是需要協助整理需求、釐清優先順序，並將內部意見轉化為可以被使用者理解的網站結構。 對產品型品牌來說，官方網站不只是形象展示，更是使用者理解產品線、比較型號與建立品牌信任的重要入口。TEKTRO 官網設計的核心，就是讓龐大的產品內容與企業內部需求被更有秩序地整合，讓品牌專業不只存在於產品本身，也能透過網站被清楚感受到。

WEITEH | 一滴入魂的深奧提香

為亞洲前三大香精製造商，整理出更清楚的網站專業形象。 鮭魚設計協助味特生物科技進行網站設計與網站文案企劃，從「亞洲前三大香精製造商」的產業定位出發，整理半世紀香精研發經驗、專業調香技術、客製化服務與國際市場優勢。透過「一滴入魂的深奧提香」這句網站標語，將香精研發中專注、敏銳與精準提煉的精神，轉化為更有記憶點的網站溝通語言，協助企業在 B2B 網站中呈現專業高度與信任感。 Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

福氣社區｜客製化電商網站設計

有些電商網站，賣的不只是商品，而是一種被支持的理由。 福氣社區的網站比較特別，除了食品販售、會員系統與購物車流程之外，也把「捐款」放進整體網站體驗中。這代表使用者進入網站時，不一定只是為了買東西，也可能是想理解這個品牌在做什麼、支持什麼，或透過一筆訂單、一筆捐款參與其中。 因此，這次網站規劃的重點不只是把食品分類、購物車、會員系統與綠界第三方支付串接完成，而是讓「購買」與「捐款」兩種行為在同一個網站裡自然共存。使用者可以依照商品分類選購食品，也能透過清楚的捐款流程完成支持；對品牌來說，這個網站不只是交易平台，更像是一個把商品、理念、會員與支持者關係串起來的客製化電商系統。 Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。 鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。 鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

Miss seesaw｜速食保養美學｜保健品牌廣告視覺設計

生活態度，決定每一天變美的幅度。 鮭魚設計為 Miss Seesaw 規劃年度系列主視覺，以「速食保養美學」作為核心概念，協助品牌在電商網站、產品頁與數位行銷素材中，建立更鮮明的視覺溝通方式。設計上將保養品與機能食品的產品特色，轉化為年輕、輕盈且具有動態感的視覺語言，透過剪紙風格背景、鮮明色彩、產品情境與創意圖像轉譯，在不直接宣稱產品成效的前提下，讓商品特色更容易被理解，也讓電商情境中的品牌印象更有記憶點。 Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

FuseConnect｜光纖熔接機 APP 設計與開發

我們為光纖熔接機品牌規劃 FuseConnect APP 的 UI 設計與 APP 開發，協助工程師在熔接作業完成後，更快速地接收機台產生的照片紀錄與作業數據，並將原始資料轉化為更清楚、可閱讀、可管理的前端資訊。透過 Flutter 開發框架、簡潔的介面設計與清楚的操作流程，FuseConnect 不只提升工程紀錄效率，也讓資料管理、傳送與雲端備份更加便利。 MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。 這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。 在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Petour｜寵物社交與友善生活探索 App 設計

當寵物不只是陪伴，也成為人與人之間互動的起點。 Petour 以寵物交友、寵伴探索與寵物友善生活為核心，將社群互動與生活資訊整合在同一個 App 體驗中，讓使用者能更輕鬆地認識新的寵物朋友，也能發現更多適合與毛孩一起前往的場所。 整體介面以明亮、可愛且輕鬆的視覺語言為主，透過柔和色彩、寵物元素與清楚的操作流程，降低使用門檻，讓探索、配對、分享與互動都能在愉快的節奏中完成。從功能架構到畫面細節，Petour 不只是寵物交友工具，也是一個連結寵物愛好者生活圈的數位平台。 Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

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