2026.05.26

AROS | JUST ENJOY

AROS 是一款結合台灣在地水果與英式雞尾酒精神的調酒品牌。 鮭魚設計從品牌企劃、品牌語彙、視覺識別到整體形象規劃，協助 AROS 建立一套兼具時尚感、浪漫氣息與英倫貴族精神的品牌系統。品牌不只是呈現酒品風味，更希望透過視覺與文字語氣，傳達「輕鬆開瓶、盡興享受」的飲酒態度。 在品牌語彙上，我們以「台灣鮮採水果」與「英式調酒文化」作為核心對比。前者代表新鮮、酸甜、奔放與在地風土；後者則帶有尊貴、優雅、嚴謹與經典品味。兩者交會後，形成 AROS 獨有的品牌個性：既有台灣水果的鮮明風味，也有英倫調酒的優雅輪廓。 視覺設計則延續這樣的精神，透過浪漫、剔透、精緻且帶有派對感的設計語言，打造出具備國際時尚感的酒品形象。從品牌標誌、色彩、包裝視覺到整體溝通語氣，皆圍繞著「不流俗的浪漫」、「輕盈卻有記憶點的風味」與「讓人想即刻開瓶的情緒感」展開。 AROS 的品牌設計不只是包裝一款調酒，而是替產品建立一個可被感受、可被想像、也可被記住的飲酒場景。讓消費者在第一眼看見品牌時，就能感受到它的時尚、甜美、微醺與盡興。 AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. Masou Design worked on the brand planning, verbal identity, visual identity, and overall brand image for AROS, shaping a brand system that feels fashionable, romantic, refined, and slightly aristocratic. Rather than simply presenting the flavor of the drink, the brand was designed to communicate a lifestyle attitude: open the bottle freely, enjoy the moment fully. For the brand language, we built the concept around the contrast between “freshly harvested Taiwanese fruits” and “classic British cocktail culture.” The former represents freshness, sweetness, acidity, richness, and local character; the latter carries a sense of elegance, precision, nobility, and timeless taste. Together, they create the unique personality of AROS: vivid and fruity, yet polished and elegant. The visual identity follows this same spirit. Through romantic details, refined curves, translucent colors, and a lively party atmosphere, AROS was shaped into a cocktail brand with a strong sense of fashion and memorability. From the logo and color system to packaging visuals and brand tone, every detail was designed around the ideas of effortless romance, distinctive flavor, and the desire to open a bottle right away. AROS is not just a packaged cocktail product. It is a brand experience that creates a mood, a drinking scene, and a memorable first impression — fresh, elegant, playful, and made for moments of celebration.