WORKS

這裡收錄鮭魚設計的平面設計作品，包含包裝設計、型錄設計、DM 設計、海報設計、品牌廣告視覺與實體應用等案例。我們在規劃平面設計時，會從品牌定位、產品特色、使用情境、版面層級與視覺溝通一起思考，協助品牌建立清楚、有質感且能延伸應用的視覺內容。平面設計不只是完成單一輸出物，而是讓品牌在包裝、型錄、活動、展場、社群與銷售素材中，都能形成一致且容易被記住的品牌印象。

平面設計作品｜包裝、型錄與品牌視覺案例

ALL 品牌設計網站設計電商網站平面設計 UI/UX｜數位設計

AROS｜英倫微醺的水果調酒品牌設計

AROS 是一款結合台灣在地水果與英式雞尾酒精神的調酒品牌。鮭魚設計從品牌企劃、品牌語彙、視覺識別到整體形象規劃，協助 AROS 建立一套兼具時尚感、浪漫氣息與英倫優雅的酒品品牌系統。本次品牌設計以「台灣鮮採水果」與「英式調酒文化」作為核心對比，將新鮮、酸甜、奔放的水果風味，融合優雅、精緻、帶有派對感的英倫調酒印象。透過品牌標誌、色彩系統、包裝視覺與溝通語氣，讓 AROS 不只是呈現酒品風味，更建立出輕鬆開瓶、盡興享受的微醺飲酒場景。 AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. MASOU DESIGN worked on the brand planning, verbal identity, visual identity, and overall brand image to create a fashionable, romantic, and refined cocktail brand system. The brand design is built around the contrast between freshly harvested Taiwanese fruits and classic British cocktail culture. It combines vivid fruit flavors with an elegant, polished, and celebratory drinking mood. Through the logo, color system, packaging visuals, and brand tone, AROS becomes more than a packaged cocktail product — it creates a relaxed, stylish, and memorable drinking experience made for moments of celebration.

PAMUVA | 肌膚最溫柔的力量 | 產品EDM設計與包裝攝影

PAMUVA 保養品系列以敏弱肌膚的日常保養需求為核心，透過產品主視覺、使用情境與 EDM 資訊設計，建立兼具專業感、品牌質感與產品辨識度的視覺系統。鮭魚設計從產品定位、成分特色與使用感受出發，重新整理資訊層級，將複雜的保養成分與作用機制，轉化為容易閱讀、理解與記憶的內容。兩支產品分別發展獨立色彩與視覺語言，同時透過一致的光影、材質、留白與攝影風格，維持 PAMUVA 系列的整體品牌調性。 The PAMUVA skincare series is designed around the daily needs of sensitive skin, combining product visuals, usage scenarios, and EDM design to create a refined and recognizable brand experience. MASOU DESIGN simplified complex ingredients and skincare benefits into clear, engaging content. Each product has its own color palette and visual identity, while consistent lighting, materials, and photography maintain a cohesive series.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

漢和西即時料理｜老總鋪師的家傳味｜品牌識別與包裝設計

在多數品牌追求變體字與幾何標誌的時代，書法字反而成為漢和西最有辨識度的品牌資產。鮭魚設計為「漢和西即時料理」規劃品牌識別與包裝設計，從台南辦桌文化、老總鋪師手藝與家傳料理記憶出發，建立一套兼具傳統感與現代通路感的食品品牌視覺系統。透過書法字標、人物肖像、手寫食譜感與現代版面編排，品牌不只是傳達溫度與故事，也在冷凍即食食品市場中建立出更清楚的識別度、商品感與品牌個性。 At a time when many brands pursue modified typography and geometric logos, calligraphy became one of Han He Xi’s most distinctive brand assets. MASOU DESIGN created the brand identity and packaging design for Han He Xi Instant Cuisine, starting from Tainan banquet culture, the craftsmanship of a traditional Taiwanese banquet chef, and family recipe memories. Through a calligraphic wordmark, portrait illustration, handwritten recipe elements, and modern layout design, the brand communicates not only warmth and story, but also stronger recognition, product appeal, and brand personality in the frozen ready-to-eat food market.

Ovezo｜環保瑜珈墊生活品牌設計

Ovezo 是一個以自然環保材質、運動生活與純粹美學為核心的生活品牌。品牌從產品材質出發，思考運動用品如何在促進健康的同時，也減少對塑料與化學材料的依賴，提出一種更友善地球、更貼近日常生活的選擇。整體品牌設計以「O」作為核心符號，延伸出呼吸、循環、歸零、有氧、地球與友善循環的概念。視覺應用則以極簡減法、留白、紙張質感、打凸工藝與細膩版面秩序為主要語彙，讓永續理念不只是口號，而是以更安靜、更純粹的方式融入產品、網站與日常使用情境。 Ovezo is a lifestyle brand centered on eco-friendly materials, active living, and pure aesthetics. Starting from material choices, the brand explores how sports and wellness products can support a healthier lifestyle while reducing reliance on plastics and chemical materials, offering a more earth-friendly and everyday alternative. The visual identity is built around the symbol “O,” extending into ideas of breathing, circulation, reset, oxygen, the earth, and a more mindful material cycle. Through minimal design, white space, paper texture, embossing, and refined layout details, Ovezo presents sustainability not as a loud slogan, but as a quiet and deliberate lifestyle expression across its products, website, and everyday use.

大燉煌鍋物｜東方食材寶櫃｜鍋物品牌設計

大燉煌鍋物以東方食補文化為品牌核心，從珍貴食材、滋補養生與高級餐飲體驗出發，建立一套具有文化記憶點的鍋物品牌識別系統。品牌視覺結合「食材寶櫃」、「六角玄武紋」與「十二瓣菊」等象徵元素，將食補、長壽、珍饌與東方美學轉化為更具辨識度的視覺語言。整體設計以金棕、深紫紅與米白色調鋪陳，搭配細緻線條、窗櫺圖騰、品牌標準字與餐飲應用延伸，呈現沉穩、典雅且帶有高級感的品牌氛圍。從識別系統到店面、菜單、包裝與視覺應用，大燉煌不只是鍋物品牌，也是一種把東方食補文化重新整理成現代餐飲體驗的品牌設計案例。 Da Dun Huang is a hot pot brand built around Eastern food therapy culture, precious ingredients, nourishment, and a refined dining experience. The visual identity combines symbolic elements such as the “ingredient treasure cabinet,” the hexagonal Black Tortoise pattern, and the twelve-petal chrysanthemum, transforming ideas of longevity, wellness, premium ingredients, and Eastern aesthetics into a distinctive brand language. The overall design uses a palette of golden brown, deep reddish purple, and warm ivory, supported by delicate linework, lattice patterns, custom brand typography, and extended restaurant applications. From the identity system to storefront visuals, menu design, packaging, and brand touchpoints, Da Dun Huang presents a calm, elegant, and premium hot pot brand image rooted in Eastern culinary culture.

中華電信 InventAI｜夢想轉動者｜品牌設計

InventAI 是一套以「智能流動」為核心概念延伸的 AI 品牌設計計畫，透過軌道、循環與能量核心等視覺語言，重新整理人工智慧品牌在科技產業中的形象表現。整體識別以動態幾何、未來感色彩系統與模組化架構為基礎，建立具有延展性、辨識度與國際化視覺感的 AI 品牌系統。本次品牌設計從主識別出發，延伸至系列子品牌、生態應用、企業識別規範、展場視覺、戶外看板、公車站廣告、海報、易拉展與數位介面等不同品牌接觸點。以「夢想轉動者」作為精神軸線，InventAI 將 AI 科技的流動感、能量感與未來想像，轉化為一套更完整且可持續延展的品牌視覺系統。 InventAI is an AI brand design project built around the concept of “intelligent flow.” Through visual languages such as orbital movement, circulation, and an energy core, the identity redefines how an artificial intelligence brand can be expressed within the technology industry. The system uses dynamic geometry, a futuristic color palette, and a modular identity structure to create an AI brand with strong recognition, flexibility, and an international visual presence. Starting from the main brand identity, the project extends into sub-brand systems, ecosystem applications, brand guidelines, exhibition visuals, outdoor billboards, bus stop advertising, posters, roll-up banners, and digital interface applications. With “Dream Mover” as the central spirit, InventAI translates the movement, energy, and future imagination of AI technology into a more complete and scalable visual identity system.