WORKS

這裡收錄鮭魚設計的平面設計作品，包含包裝設計、型錄設計、DM 設計、海報設計、品牌廣告視覺與實體應用等案例。我們在規劃平面設計時，會從品牌定位、產品特色、使用情境、版面層級與視覺溝通一起思考，協助品牌建立清楚、有質感且能延伸應用的視覺內容。平面設計不只是完成單一輸出物，而是讓品牌在包裝、型錄、活動、展場、社群與銷售素材中，都能形成一致且容易被記住的品牌印象。

平面設計作品｜包裝、型錄與品牌視覺案例

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LOVAMO 柔墨｜眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

台中海岸線永續漁業｜活動毛巾視覺設計

以「台中海岸線的永續漁業風景」為核心，將漁船作業、海底生態、高美濕地、綠能風機與摩天輪觀光地標整合進同一幅毛巾主視覺。透過連續海浪、水彩插畫與柔和配色，串聯漁業產業、海洋保育、綠能發展與地方觀光，讓活動毛巾不只是紀念品，也成為承載台中海線特色與永續理念的視覺作品。 Inspired by the sustainable fisheries and coastal landscape of Taichung, the towel design brings together fishing activities, marine ecosystems, Gaomei Wetlands, wind turbines, and coastal tourism landmarks. Through watercolor illustration and a soft color palette, the project creates a distinctive Event Towel Design that combines local identity, marine conservation, and sustainability.

2026 豐原親子健行｜活動主視覺與毛巾設計

鮭魚設計以豐原在地文化與自然景觀為核心，規劃「2026 豐原親子健行」活動主視覺與活動識別設計。將葫蘆墩、木業、糕餅、丘陵溪流與自行車等地方特色融入毛巾設計，搭配親和標準字與鮮明配色，打造兼具在地識別、親子氛圍與戶外感的活動視覺形象。 MASOU DESIGN created the event visual identity and key visual design for the 2026 Fengyuan Family Hiking Day. Inspired by Fengyuan’s local culture and natural landscape, the design incorporates Huludun, the wood industry, traditional pastries, hills and streams, and cycling to create a distinctive, family-friendly outdoor event identity.

PAMUVA | 肌膚最溫柔的力量 | 產品EDM設計與包裝攝影

PAMUVA 保養品系列以敏弱肌膚的日常保養需求為核心，透過產品主視覺、使用情境與 EDM 資訊設計，建立兼具專業感、品牌質感與產品辨識度的視覺系統。鮭魚設計從產品定位、成分特色與使用感受出發，重新整理資訊層級，將複雜的保養成分與作用機制，轉化為容易閱讀、理解與記憶的內容。兩支產品分別發展獨立色彩與視覺語言，同時透過一致的光影、材質、留白與攝影風格，維持 PAMUVA 系列的整體品牌調性。 The PAMUVA skincare series is designed around the daily needs of sensitive skin, combining product visuals, usage scenarios, and EDM design to create a refined and recognizable brand experience. MASOU DESIGN simplified complex ingredients and skincare benefits into clear, engaging content. Each product has its own color palette and visual identity, while consistent lighting, materials, and photography maintain a cohesive series.

培力藥品 | 保健食品包裝設計

培力藥品保健系列以不同機能需求為出發點，規劃培力壯 Peili Men Power Capsule 與培力明 Peili Lutein Capsule 兩款產品包裝。鮭魚設計在延續培力既有品牌識別的基礎上，重新思考保健食品如何兼顧醫藥專業、產品機能與現代消費市場的視覺需求。兩款包裝以一致的版型架構與圓形幾何語彙建立系列辨識，再依產品特性發展不同視覺個性：培力壯以深藍色與向心放射圖形傳達能量、活力與機能補給；培力明則以明亮黃色、晶透圓形與植萃意象呈現晶亮、水潤與視覺保健。透過色彩、圖形與資訊層級的整合，讓專業保健產品在保有可信度的同時，也展現更年輕、精緻且容易辨識的品牌形象。 PeiLi’s Pharm includes Peili Men Power Capsule and Peili Lutein Capsule, each designed around a distinct wellness need. MASOU Design created a unified packaging system with circular visual elements and clear information hierarchy. Deep blue expresses energy and vitality for Peili Men Power, while bright yellow and translucent forms convey clarity and eye care for Peili Lutein, balancing pharmaceutical credibility with a modern, refined brand image.

上睦中醫品牌設計｜現代中醫品牌識別與診所空間形象

上睦中醫以「現代中醫」為品牌設計核心，將傳統醫療的文化底蘊轉化為更符合當代生活的視覺語言。從品牌識別、名片、藥包與藥袋，到診所外觀與空間體驗，透過沉穩墨綠、溫潤米色、留白與細緻排版，建立一致而完整的品牌系統，在專業、安定與親和之間取得平衡，形塑更具辨識度的現代中醫形象。 Sun Mood Chinese Medicine Clinic is built around a contemporary interpretation of traditional Chinese medicine, translating its cultural depth into a refined and modern visual language. From brand identity and printed applications to medicine packaging, clinic exterior, and spatial experience, deep green tones, warm neutrals, generous whitespace, and refined typography create a cohesive brand system that balances professionalism, calmness, and approachability.

Miss seesaw｜速食保養美學｜保健品牌廣告視覺設計

生活態度，決定每一天變美的幅度。鮭魚設計為 Miss Seesaw 規劃年度系列主視覺，以「速食保養美學」作為核心概念，協助品牌在電商網站、產品頁與數位行銷素材中，建立更鮮明的視覺溝通方式。設計上將保養品與機能食品的產品特色，轉化為年輕、輕盈且具有動態感的視覺語言，透過剪紙風格背景、鮮明色彩、產品情境與創意圖像轉譯，在不直接宣稱產品成效的前提下，讓商品特色更容易被理解，也讓電商情境中的品牌印象更有記憶點。 Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.

EUMER｜綻放肌膚的植萃光澤｜保養品品牌平面設計

當保養品不只是成分與功效的說明，視覺也成為品牌感受的一部分。 Eumer 以植萃、保濕與日常修護為核心，透過更簡約、柔和且具有高級感的設計語言，重新整理產品資訊與品牌氛圍，讓保養品的純淨感與精緻度被更清楚地呈現。整體視覺以留白、細緻線條、柔霧色彩與自然花植作為主要語彙，搭配產品靜物構圖與柔光背景，降低資訊的擁擠感，讓每一款產品都能在清楚的閱讀節奏中展現特色，也讓 DM 更貼近高端保養品的形象。 Skincare design is not only about explaining ingredients and benefits. It is also about creating a feeling that helps people understand the brand at first glance. Eumer focuses on botanical care, hydration, and daily skin recovery. Through a softer and more refined visual language, the product information is reorganized into a clean, elegant, and premium brochure style. The overall design uses open white space, delicate lines, soft colors, natural flowers, and product still-life compositions. These elements reduce visual clutter and create a smoother reading experience, allowing each product to stand out clearly while presenting a more high-end skincare image.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

Nu Skin 美商如新｜TR-90 重啟人生計畫

活動主視覺，不只是做一張漂亮的主圖，而是要讓整個活動在不同媒介中都被清楚記住。我們為美商如新 Nu Skin「TR-90 重啟人生計畫」規劃活動主視覺設計，從活動主題、品牌調性、人物形象、色彩語言到延伸應用，建立一套能夠被完整套用在 DM、旗幟、桌板、掛軸與活動現場素材上的視覺系統。「重啟人生計畫」本身帶有改變、行動與重新開始的意涵，因此這次主視覺設計不只是單純呈現產品或活動資訊，而是希望透過更鮮明的畫面節奏、清楚的視覺焦點與一致的品牌語氣，讓參與者在第一眼就能感受到活動所傳達的積極能量。在大型品牌活動中，視覺一致性非常重要。每一個接觸點，無論是紙本 DM、現場旗幟、桌面輸出或大型掛軸，都需要看起來屬於同一場活動，也要符合 Nu Skin 國際品牌本身的專業形象。因此這次設計的重點，不只是完成單一主視覺，而是讓活動視覺在不同尺寸、不同材質與不同使用情境中，都能維持清楚、統一且具有記憶點的品牌表現。對我們來說，這次與 Nu Skin 的合作不只是活動主視覺設計案例，也是一個關於品牌規範、專案節奏與大型活動視覺延伸的實務經驗。好的主視覺設計，應該能讓活動在被看見的瞬間，就傳達出品牌想說的話。 Some event key visuals are not only created to look attractive. They need to help the entire campaign stay recognizable across different media. MASOU DESIGN created the event key visual design for Nu Skin’s “TR-90 Restart Your Life Plan,” developing a visual system that could be extended across DM materials, flags, table boards, banners, and on-site event applications. From the campaign theme and brand tone to model selection, color direction, and visual consistency, the design was built to support a clear and unified event identity. The idea of “Restart Your Life” carries a sense of change, action, and a new beginning. For this reason, the key visual was not only about presenting product or campaign information. It was designed to create a stronger visual rhythm, a clear focal point, and a positive brand atmosphere that could immediately communicate the energy of the event. For large-scale brand events, visual consistency is especially important. Every touchpoint, whether printed DM, event flags, table displays, or large-format banners, needs to feel like part of the same campaign while staying aligned with Nu Skin’s international brand image. The focus of this project was therefore not just to create one key visual, but to build a flexible visual direction that could remain clear, consistent, and memorable across different formats and applications. For us, this collaboration with Nu Skin was not only an event key visual design project, but also an important experience in brand guideline application, project management, and campaign visual extension. A strong key visual should allow an event to communicate its message the moment it is seen.

X’Monster｜絕對可靠的安全防護品牌

有些品牌設計，不是做完一套識別就結束，而是會跟著品牌一起使用、一起被市場記住。 X’Monster 是我們長期合作超過 15 年的安全防護品牌，從最初的品牌識別設計開始，到後續網站、型錄、產品視覺與不同市場溝通素材的延伸，這個品牌不是一次性的設計案，而是一個持續被維護、被調整、也被品牌長期使用的識別系統。「Absolute Reliability」對 X’Monster 來說，不只是一句品牌標語，也代表它在安全防護產業中想傳達的核心價值：可靠、穩定、專業、值得信任。這次作品整理的重點，不只是呈現品牌設計本身，而是回頭看一個品牌如何透過一致的視覺語言、清楚的產品溝通與長期累積的設計應用，逐步建立出屬於自己的市場辨識度。 Some brand identities are not created for a single launch. They are designed to be used, maintained, and remembered over time. X’Monster is a long-term safety protection brand we have worked with for more than 15 years. From the original brand identity design to later extensions across websites, catalogs, product visuals, and market communication materials, this project has never been just a one-time design case. It is a visual system that has continued to grow with the brand. “Absolute Reliability” represents more than a brand statement for X’Monster. It reflects the core value the brand wants to communicate in the safety protection industry: reliability, stability, professionalism, and trust. This work is not only about showing the brand design itself, but also about how a consistent visual language, clear product communication, and long-term design applications can help a brand build stronger recognition in its market.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.