2026 Fengyuan Family Hiking Day｜Event Visual Identity Design

Towel Key Visual｜A Piece of Fengyuan’s Cityscape to Take With You

For the 2026 Fengyuan Family Hiking Day, the event towel serves as the primary visual medium, bringing together hiking, family interaction, and Fengyuan’s local character in one continuous illustrated landscape. Rolling hills, streams, trees, bicycles, and local industry references are woven into the composition, turning the towel from a simple event souvenir into a visual representation of Fengyuan itself.

The layout follows a horizontal composition that works naturally with the towel’s long, narrow format. Different scenes flow into one another to create a sense of movement, exploration, and outdoor discovery. While maintaining the warmth and energy of a family-oriented event, the design uses simplified geometry, balanced color blocking, and consistent linework to create a clear, modern, and recognizable Event Key Visual Design with strong local identity.

Custom Typography Design｜Making the Event Name Part of the Key Visual

The custom typography for the 2026 Fengyuan Family Hiking Day was designed to do more than simply display the event name. Its rounded, approachable letterforms reflect the friendly spirit of a family event, while varied colors and graphic details add rhythm, energy, and a stronger outdoor character.

The proportions and placement of “2026” and the Chinese event title create a clear visual hierarchy, allowing the year and event theme to be recognized at a glance. Selected letterforms also incorporate floral, tree, and color-block elements, turning the typography into an integral part of the overall Event Visual Identity rather than a standalone text element.

Local Identity｜Creating a Visual Language Rooted in Fengyuan

The key visual transforms Fengyuan’s most recognizable local characteristics into a simplified and easy-to-read graphic language, allowing the event to represent more than hiking alone. It also reflects the culture, landscape, and everyday identity of Fengyuan.

Huludun appears as one of the main visual anchors, strengthening the event’s connection to Fengyuan. Wood Industry is expressed through wood textures, tree rings, and geometric patterns, referencing the area’s industrial heritage. Traditional Pastries are interpreted through circular forms, decorative motifs, and warm-toned graphics, conveying a sense of local warmth and familiarity.

The natural setting is represented through Hills & Streams, using soft curves and layered color blocks to reflect Fengyuan’s landscape. Cycling adds a sense of family activity, movement, and exploration, reinforcing the event spirit of hiking, leisure, and shared outdoor experiences.

Rather than directly replicating local scenery, these elements are refined into a unified, modern, and scalable illustration system—forming a distinctive Event Visual Identity rooted in local culture.

Color Palette｜Bringing Nature and Energy into a Family-Friendly Event

The visual identity is built around a palette of Navy Blue, Aqua Green, Warm Orange, Light Blue, and Soft Pink.

Navy blue provides stability and recognition as the primary base color, while aqua green and light blue reflect streams, sky, and the natural environment, creating a fresh outdoor atmosphere. Warm orange adds sunlight, energy, and a sense of local warmth, while soft pink balances the palette with a more approachable and family-friendly character.

By combining cool and warm tones, the design maintains a balance of nature, energy, and modernity. The color system also ensures a consistent and recognizable Event Visual Identity across the towel design, event materials, and future brand applications.

This 2026 Fengyuan Family Hiking Day project goes beyond the design of a single event item. By integrating local culture, the event key visual, and towel applications, MASOU DESIGN developed a cohesive and scalable Event Visual Design System.

Through Key Visual Design, Event Identity Design, Typography, Color System, and locally inspired graphic elements, the identity balances a family-friendly character with outdoor energy and the distinctive spirit of Fengyuan. The system is designed to extend consistently across event promotions, souvenirs, and future visual applications.

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