WORKS

Explore how design ideas take shape through real projects. This portfolio brings together MASOU DESIGN work across brand identity, websites, e-commerce, graphic design and UI/UX. Each project responds to a different industry, product and stage of growth, turning business needs, content and visual direction into clear, distinctive and practical design outcomes.

Design Portfolio | Branding, Web, E-commerce & UI/UX Projects

ALL BRAND WEBSITE E-COMMERCE GRAPHIC DESIGN UI/UX DESIGN

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

Jiu Tai｜Wire Mesh Manufacturing & Machinery E-commerce Website Design

Jiu Tai Precision Industries Corp. specializes in wire mesh manufacturing and industrial machinery production. MASOU DESIGN helped the brand create an e-commerce website that combines corporate image, product presentation, and product search functionality. Through clear content structure, product categorization, imagery, and visual design, the website presents Jiu Tai’s manufacturing expertise and professional brand value. A key feature of this project is the product search function designed for wire mesh specifications. Customers can search products based on horizontal mesh, vertical mesh, and intersecting conditions, making it easier to find the right wire mesh or machinery for their needs. The website is not only a product showcase, but also a more intuitive and efficient communication tool between the brand and its B2B customers.

New Life Residence｜Senior Living & Wellness Website Design

MASOU DESIGN created a Senior Living & Wellness Website for New Life Residence, integrating residential quality, smart healthcare, and professional care into a clear and welcoming digital experience. Through natural imagery, blue-green tones, structured content, and responsive design, the website presents a modern vision of senior living centered on comfort, wellbeing, and quality of life.

Here For You｜Senior Care & Aging in Place Website Design

Building a Senior Care Brand Website That’s Easier to Understand and Use Centered on the concept of aging in place, Here For You brings together home accessibility solutions, smart assistive devices, healthcare services, and home safety products—helping older adults continue living in familiar surroundings with greater safety and peace of mind. MASOU Design restructured the overall digital experience through brand communication, information architecture, UI/UX design, character illustration, and SEO content planning. By organizing information across multiple areas of senior care into a clearer and more intuitive system, the website makes it easier for users to understand their options, find relevant information, and take the next step.

Black Bear Play｜Brand IP & Website Design

Black Bear Play is an entertainment platform that brings together electronic games, live games, game introductions, strategy content, and game provider information within one digital experience. For this project, MASOU Design went beyond interface styling. We developed an integrated brand system that connects brand IP design, character development, website visual direction, and UI/UX components into one recognizable digital identity. The brand concept was built around the idea of “Black Bear Territory.” From this foundation, two core IP characters were developed: The Boss and The Guardian. The Boss represents intelligence, strategy, confidence, and control, while The Guardian represents strength, order, fairness, and protection. Together, they form a complementary character system that transforms a functional gaming platform into a distinctive brand world. The website extends this identity through a visual system based on purple, black, and gold, combined with character-driven imagery, gaming elements, cards, lighting effects, and modular interface components. The result is a gaming website that balances entertainment, brand recognition, content hierarchy, and usability.

Taichung Coastal Sustainable Fisheries｜Event Towel Design

Inspired by the sustainable fisheries and coastal landscape of Taichung, the towel design brings together fishing activities, marine ecosystems, Gaomei Wetlands, wind turbines, and coastal tourism landmarks. Through watercolor illustration and a soft color palette, the project creates a distinctive Event Towel Design that combines local identity, marine conservation, and sustainability.

2026 Fengyuan Family Hiking Day｜Event Visual Identity Design

MASOU DESIGN created the event visual identity and key visual design for the 2026 Fengyuan Family Hiking Day. Inspired by Fengyuan’s local culture and natural landscape, the design incorporates Huludun, the wood industry, traditional pastries, hills and streams, and cycling to create a distinctive, family-friendly outdoor event identity.

PAMUVA | Skincare Visual & EDM Design

Visual and EDM design for PAMUVA 33 Cleansing Gel and 55 Hydrating Serum, developed around the distinct positioning and benefits of each product. Through differentiated color systems, water-inspired imagery, structured information hierarchy and consistent brand elements, the series communicates cleansing, hydration, repair and skin stability while maintaining a cohesive PAMUVA visual identity.

Pei Li Pharmaceutical | Health Supplement Packaging Design

Packaging design for Pei Li Zhuang and Pei Li Ming, combining product positioning, color identity, functional graphics and clear information hierarchy to balance pharmaceutical credibility with modern consumer appeal.

Sun Mood Chinese Medicine Clinic Branding｜Modern Chinese Medicine Brand Identity & Clinic Spatial Design

Sun Mood Chinese Medicine Clinic is built around a contemporary interpretation of traditional Chinese medicine, translating its cultural depth into a refined and modern visual language. From brand identity and printed applications to medicine packaging, clinic exterior, and spatial experience, deep green tones, warm neutrals, generous whitespace, and refined typography create a cohesive brand system that balances professionalism, calmness, and approachability.

Miss seesaw｜Fast Beauty Aesthetics｜Brand E-commerce Visual Design

Lifestyle shapes the way beauty grows every day. MASOU DESIGN created the annual key visual series for Miss Seesaw under the concept of “Fast Beauty Aesthetics,” helping the brand build a stronger visual communication system for its e-commerce website, product pages, and digital marketing materials. The project transformed product features from skincare and functional food into a younger, lighter, and more dynamic visual language. Through paper-cut style backgrounds, vivid colors, product scenarios, and creative visual metaphors, the series communicates product impressions in a playful and approachable way without directly claiming product effects, making the brand more memorable in an e-commerce context.