WORKS

Through different forms of design work, we reveal how each brand becomes clearer and more defined. Through branding, website design, packaging, and visual communication, we help clients clarify brand positioning, content structure, product information, and key messages — turning scattered ideas into clearer, more trustworthy design outcomes.

Brand Design, Website Design, and E-commerce Website Case Studies

ALL BRAND WEBSITE E-COMMERCE GRAPHIC DESIGN UI/UX DESIGN

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

XAVIER｜Interior Design E-commerce Platform Design

XAVIER is not just a furniture shopping website. It is an integrated interior design e-commerce platform that connects interior design services, designer resources, curated furniture, system boards, and franchise information. MASOU DESIGN created the interior design e-commerce platform design for XAVIER, organizing brand concept, designer profiles, selected furniture, system materials, interior design services, and franchise content into one clear website structure. The platform allows users to browse products, explore design solutions, and understand how XAVIER connects furniture selection with interior design needs. For XAVIER, the website is more than an online shopping platform. It is a digital brand touchpoint that brings together design services, product selection, and business development.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

TRIWIN｜Custom E-commerce Website Design

TRIWIN is a custom e-commerce website design project built around water purifiers, filter cartridges, home water systems, commercial water treatment products, and related solutions. The website includes multiple product categories such as EVERPURE, compact home water purification systems, under-sink hot water dispensers, drinking fountains, filter cartridges, whole-house filtration systems, commercial water systems, and industrial water treatment products. With such a broad product range, the focus of the website design was not only visual presentation, but also helping users understand product categories, find suitable solutions, and submit their needs through an inquiry cart flow. The website also includes an inquiry cart function, allowing users to collect products of interest before contacting the brand. For this project, we planned the website as a custom e-commerce website with product browsing logic similar to an online shopping experience, while preserving the consultation-based nature of the water purification industry. Instead of focusing on direct online payment, the website guides users through product series, product pages, support content, catalog and manual downloads, and an inquiry-based shopping flow. This helps TRIWIN present its product system more clearly, reduce the decision-making barrier for users, and build a more complete online product inquiry and guided shopping experience.

TEKTRO｜Official Website Design

For a major brand’s official website, the challenge is not always about creating a complex visual design. It is about organizing a large amount of product information, internal opinions, and user browsing needs into a clear, manageable, and long-term website structure. As an important brand in bicycle brake systems and components, TEKTRO’s official website needed to present more than brand image. It also had to carry a large number of product models, product series, and application-based information. The focus of this website design project was to reorganize TEKTRO’s product information architecture so users could browse products by type, series, and usage needs. At the time of planning, one of the key challenges was the multi-category product structure. A product might not belong to only one category. It could also relate to different series, specifications, and application scenarios. For this reason, the website required a flexible information architecture that could support both backend product management and frontend browsing. Another major challenge was helping the brand integrate internal opinions through an external project team. A large corporate website often involves product, sales, marketing, and management perspectives, and each team may have different priorities. In this kind of project, the design team is not only responsible for visual execution. It also needs to help organize requirements, clarify priorities, and translate internal opinions into a website structure that users can understand. For a product-driven brand, an official website is more than a visual presentation. It is an important entry point for users to understand product lines, compare models, and build trust in the brand. The TEKTRO official website design focused on making a large product system and internal business needs more organized, helping the brand’s professional value become clearer through the website experience.

HSABC｜E-commerce Website Design

HSABC is an e-commerce website design project that combines local culture, creative products, and community-based travel content. Instead of building only a shopping function, the website was planned to organize Qingshui Sanbu’s local stories, handmade creative products, travel activities, brand introduction, and after-sales service into a clearer digital structure. This allows users to start by understanding the local culture, then browse products, learn about the brand, and complete online purchases. The design direction focuses on warmth, everyday lifestyle, and a sense of local culture, turning the website into more than a simple product listing platform. It presents the brand’s long-term work in local cultural promotion, creative product development, and travel services. Through product classification, content sections, purchase flow, and brand storytelling, the e-commerce website supports product sales while also communicating culture and building brand trust.

FORMULA｜OEM Bicycle Component Brand Website Design

FORMULA is an OEM-focused bicycle component brand specializing in wheel system parts, hubs, and related manufacturing solutions. The purpose of this brand website design was not only to display product categories, but also to organize the company’s manufacturing capability, product development experience, and customization services into a clearer digital structure for international clients. Designed from the perspective of an OEM supplier, the website uses brand introduction, product classification, technology content, and contact flow to support both brand presentation and business inquiries. For a manufacturing company built around OEM service and product expertise, the website works as more than an online catalog. It becomes an important touchpoint for building trust, communicating production capability, and creating opportunities for global collaboration.

KOW KUN Beef Jerky｜Kinmen Souvenir E-commerce Website Design

KOW KUN Beef Jerky is a representative souvenir brand from Kinmen, known for its local heritage, distinctive products, and recognizable traditional food identity. The focus of this e-commerce website design project was not only to create an online shopping function, but also to translate KOW KUN’s existing brand image, classic packaging elements, product categories, and Kinmen local character into a clearer digital shopping experience. In the website design, we built on the trust and familiarity of a traditional food brand, using a clean layout rhythm, clear product navigation, and stable visual language to make the brand story, product information, and shopping flow easier to understand. The website preserves KOW KUN Beef Jerky’s classic identity while presenting the Kinmen souvenir brand with a more modern and approachable e-commerce image.

FORMAT｜Premium Bicycle Brand Website Design

FORMAT is a bicycle brand positioned in the premium segment of the Russian market, known for its refined paintwork, upgraded specifications, and performance-oriented frame design. For this brand website design project, MASOU DESIGN focused on the speed, product details, and commercial photography of FORMAT’s bicycles, reorganizing the website’s visual rhythm and product presentation to communicate a more professional and distinctive brand image. In the website planning process, we translated FORMAT’s racing spirit, European design direction, and premium market positioning into a stronger digital brand experience. Through image selection, color grading, layout proportion, and product information hierarchy, the website presents more than bicycle products. It communicates the brand’s focus on performance, design, and riding experience while helping FORMAT build a clearer and more recognizable online identity.

WEITEH｜A Deeper Sense of Flavor in Every Drop

Helping one of Asia’s top three flavor manufacturers communicate its professional expertise through website design and copywriting. MASOU DESIGN created the website design and website copy for Vete Biotech, organizing the company’s half-century of flavor research experience, professional flavor development, customized services, and international market position into a clearer digital presentation. Through the website slogan “A Deeper Sense of Flavor in Every Drop,” we translated the precision, sensitivity, and craftsmanship behind flavor manufacturing into a more memorable communication language, helping the B2B website express stronger professionalism, clarity, and trust.