WORKS

Through different forms of design work, we reveal how each brand becomes clearer and more defined. Through branding, website design, packaging, and visual communication, we help clients clarify brand positioning, content structure, product information, and key messages — turning scattered ideas into clearer, more trustworthy design outcomes.

ALL BRAND WEBSITE E-COMMERCE GRAPHIC DESIGN UI/UX DESIGN

LOVAMO｜The Aesthetics from Eyes to Fingertips

Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

ADIDAS Online Marketing Activities

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.

XAVIER｜Interior Design E-commerce Platform Design

XAVIER is not just a furniture shopping website. It is an integrated interior design e-commerce platform that connects interior design services, designer resources, curated furniture, system boards, and franchise information. MASOU DESIGN created the interior design e-commerce platform design for XAVIER, organizing brand concept, designer profiles, selected furniture, system materials, interior design services, and franchise content into one clear website structure. The platform allows users to browse products, explore design solutions, and understand how XAVIER connects furniture selection with interior design needs. For XAVIER, the website is more than an online shopping platform. It is a digital brand touchpoint that brings together design services, product selection, and business development.

HSABC｜E-commerce Website Design

HSABC is an e-commerce website design project that combines local culture, creative products, and community-based travel content. Instead of building only a shopping function, the website was planned to organize Qingshui Sanbu’s local stories, handmade creative products, travel activities, brand introduction, and after-sales service into a clearer digital structure. This allows users to start by understanding the local culture, then browse products, learn about the brand, and complete online purchases. The design direction focuses on warmth, everyday lifestyle, and a sense of local culture, turning the website into more than a simple product listing platform. It presents the brand’s long-term work in local cultural promotion, creative product development, and travel services. Through product classification, content sections, purchase flow, and brand storytelling, the e-commerce website supports product sales while also communicating culture and building brand trust.

Fortune Community｜Custom E-commerce Website Design

Some e-commerce websites are not only built to sell products. They are built to give people a reason to support something. Fortune Community is a special custom e-commerce website project because it combines food product sales, membership, shopping cart functions, and online donations in one platform. Users may visit the website to purchase food products, but they may also come to understand the brand’s purpose and support the community through a donation. For this reason, the website structure needed to balance two different actions: shopping and giving. Product categories, cart flow, member system, and ECPay third-party payment integration were organized around a clear user journey, allowing people to browse products, complete purchases, or make donations through the same digital experience. Rather than being only a transaction tool, the website becomes a platform that connects products, purpose, members, and supporters.

TRIWIN｜Custom E-commerce Website Design

TRIWIN is a custom e-commerce website design project built around water purifiers, filter cartridges, home water systems, commercial water treatment products, and related solutions. The website includes multiple product categories such as EVERPURE, compact home water purification systems, under-sink hot water dispensers, drinking fountains, filter cartridges, whole-house filtration systems, commercial water systems, and industrial water treatment products. With such a broad product range, the focus of the website design was not only visual presentation, but also helping users understand product categories, find suitable solutions, and submit their needs through an inquiry cart flow. The website also includes an inquiry cart function, allowing users to collect products of interest before contacting the brand. For this project, we planned the website as a custom e-commerce website with product browsing logic similar to an online shopping experience, while preserving the consultation-based nature of the water purification industry. Instead of focusing on direct online payment, the website guides users through product series, product pages, support content, catalog and manual downloads, and an inquiry-based shopping flow. This helps TRIWIN present its product system more clearly, reduce the decision-making barrier for users, and build a more complete online product inquiry and guided shopping experience.

KOW KUN Beef Jerky｜Kinmen Souvenir E-commerce Website Design

KOW KUN Beef Jerky is a representative souvenir brand from Kinmen, known for its local heritage, distinctive products, and recognizable traditional food identity. The focus of this e-commerce website design project was not only to create an online shopping function, but also to translate KOW KUN’s existing brand image, classic packaging elements, product categories, and Kinmen local character into a clearer digital shopping experience. In the website design, we built on the trust and familiarity of a traditional food brand, using a clean layout rhythm, clear product navigation, and stable visual language to make the brand story, product information, and shopping flow easier to understand. The website preserves KOW KUN Beef Jerky’s classic identity while presenting the Kinmen souvenir brand with a more modern and approachable e-commerce image.

Xerowheel｜Membership E-commerce Website & Warranty Service Platform Design

Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

Jiu Tai｜Wire Mesh Manufacturing & Machinery E-commerce Website Design

Jiu Tai Precision Industries Corp. specializes in wire mesh manufacturing and industrial machinery production. MASOU DESIGN helped the brand create an e-commerce website that combines corporate image, product presentation, and product search functionality. Through clear content structure, product categorization, imagery, and visual design, the website presents Jiu Tai’s manufacturing expertise and professional brand value. A key feature of this project is the product search function designed for wire mesh specifications. Customers can search products based on horizontal mesh, vertical mesh, and intersecting conditions, making it easier to find the right wire mesh or machinery for their needs. The website is not only a product showcase, but also a more intuitive and efficient communication tool between the brand and its B2B customers.

FORMAT｜Premium Bicycle Brand Website Design

FORMAT is a bicycle brand positioned in the premium segment of the Russian market, known for its refined paintwork, upgraded specifications, and performance-oriented frame design. For this brand website design project, MASOU DESIGN focused on the speed, product details, and commercial photography of FORMAT’s bicycles, reorganizing the website’s visual rhythm and product presentation to communicate a more professional and distinctive brand image. In the website planning process, we translated FORMAT’s racing spirit, European design direction, and premium market positioning into a stronger digital brand experience. Through image selection, color grading, layout proportion, and product information hierarchy, the website presents more than bicycle products. It communicates the brand’s focus on performance, design, and riding experience while helping FORMAT build a clearer and more recognizable online identity.

FORMULA｜OEM Bicycle Component Brand Website Design

FORMULA is an OEM-focused bicycle component brand specializing in wheel system parts, hubs, and related manufacturing solutions. The purpose of this brand website design was not only to display product categories, but also to organize the company’s manufacturing capability, product development experience, and customization services into a clearer digital structure for international clients. Designed from the perspective of an OEM supplier, the website uses brand introduction, product classification, technology content, and contact flow to support both brand presentation and business inquiries. For a manufacturing company built around OEM service and product expertise, the website works as more than an online catalog. It becomes an important touchpoint for building trust, communicating production capability, and creating opportunities for global collaboration.

TEKTRO｜Bicycle Brake Group Corporate Website Design

TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.