

Ovezo|環保瑜珈墊生活品牌設計
Ovezo 是一個以自然環保材質、運動生活與純粹美學為核心的生活品牌。品牌從產品材質出發,思考運動用品如何在促進健康的同時,也減少對塑料與化學材料的依賴,提出一種更友善地球、更貼近日常生活的選擇。 整體品牌設計以「O」作為核心符號,延伸出呼吸、循環、歸零、有氧、地球與友善循環的概念。視覺應用則以極簡減法、留白、紙張質感、打凸工藝與細膩版面秩序為主要語彙,讓永續理念不只是口號,而是以更安靜、更純粹的方式融入產品、網站與日常使用情境。 Ovezo is a lifestyle brand centered on eco-friendly materials, active living, and pure aesthetics. Starting from material choices, the brand explores how sports and wellness products can support a healthier lifestyle while reducing reliance on plastics and chemical materials, offering a more earth-friendly and everyday alternative. The visual identity is built around the symbol “O,” extending into ideas of breathing, circulation, reset, oxygen, the earth, and a more mindful material cycle. Through minimal design, white space, paper texture, embossing, and refined layout details, Ovezo presents sustainability not as a loud slogan, but as a quiet and deliberate lifestyle expression across its products, website, and everyday use.




