WORKS

透過不同類型的設計作品，看見設計如何真正落地。這裡整理鮭魚設計在品牌識別、網站、電商、平面視覺與 UI/UX 等不同專案的成果。每個品牌都有不同的產業背景、產品特性與發展階段，我們從實際需求出發，整理品牌方向、內容架構與視覺溝通，將想法轉化為清楚、有辨識度且能實際使用的設計成果。

設計作品集｜品牌、網站、電商與 UI/UX 設計案例

ALL 品牌設計作品網站設計作品電商網站作品平面設計作品 UI/UX｜數位設計作品

昀棨有限公司｜我們看見了地球的無限希望｜官方網站設計

昀棨企業是一間專注於環保塑料粒子的工廠，雖然企業規模不大，但透過乾淨、穩定且具有專業感的企業網站設計，讓品牌在數位形象上呈現出更完整的大公司格局。網站以「我們看見了地球的無限希望」作為核心精神，將環保材料、資源再生與企業服務內容整理成清楚易懂的網站架構。這次網站設計製作的重點，是協助昀棨企業把原本偏工廠型、較專業的產業內容，轉化成更容易被客戶理解的品牌溝通。透過優勢整理、流程說明、icon 圖示設計與簡潔的版面節奏，讓網站不只是公司介紹，也成為建立信任感、呈現專業度與提升企業形象的重要入口。 Yunqi Enterprise is a factory specializing in eco-friendly plastic pellets. Although the company is not large in scale, the clean, stable, and professional corporate website design helped present the brand with the confidence and structure of a larger company. Built around the message “Seeing Infinite Hope for the Earth,” the website organizes the company’s environmental materials, resource recycling concept, and services into a clear digital structure. The focus of this website design project was to transform a factory-based and relatively technical industry into a brand communication experience that clients could understand more easily. Through advantage highlights, process explanation, icon design, and a clean visual rhythm, the website became more than a company profile. It became an important entry point for building trust, presenting professionalism, and improving the company’s corporate image.

Swiss Krono｜歐洲百年傳承

我們為 Swiss Krono 台灣代理網站規劃網站設計與內容呈現，延續品牌本身的歐洲木質建材形象與既有 VI 語彙，建立一套清楚、沉穩且具有歐洲品牌感的網站視覺方向。設計上並不是重新創造另一套識別，而是尊重 Swiss Krono 原有的品牌氣質，透過版面節奏、色彩比例、產品圖片與分類架構，強化品牌在台灣市場的專業感與辨識度。網站內容以使用者查找產品為核心，清楚整理大板、單板與整面板材等產品資訊，並透過系列化分類設計，讓 Milo、Sigma、Exclusive 等不同產品系列能被快速理解與比較。整體網站在維持品牌一致性的同時，也讓產品資訊更明確、閱讀動線更直覺，協助使用者從品牌背景、產品特色到實際應用案例，建立對 Swiss Krono 的信任感與選購判斷。 We created the website design and content presentation for Swiss Krono’s Taiwan representative, building a clear and refined digital experience based on the brand’s original European wood-based material identity and existing VI direction. Instead of creating a separate visual identity, the design respects Swiss Krono’s established brand style and translates it into a website structure with stronger consistency, recognition, and professional presence in the Taiwan market. The website was planned around clear product browsing and information delivery. Product details such as large-format boards, single boards, and full-surface panels are organized in a more accessible way, while the series-based classification system helps users quickly understand and compare collections such as Milo, Sigma, and Exclusive. Through a consistent visual rhythm, European-inspired layout style, and well-structured product information, the website strengthens Swiss Krono’s brand recognition while making the browsing experience clearer, more intuitive, and more aligned with the brand’s original identity.

建典精密｜ART & CRAFT IN PRECISION

建典精密網站設計以「ART & CRAFT IN PRECISION」為核心，將精密製造、零件加工與工藝精神轉化為清楚且具信任感的數位品牌形象。鮭魚設計透過乾淨版面、穩定視覺節奏與清楚內容架構，協助 B2B 製造品牌展現技術實力、服務項目與企業專業性，讓網站成為客戶理解品牌與評估合作的第一個入口。 Jiandian Precision website design centers on “ART & CRAFT IN PRECISION,” translating precision manufacturing, component processing, and craftsmanship into a clear and trustworthy digital brand image. MASOU DESIGN used clean layouts, steady visual rhythm, and structured content to help this B2B manufacturing brand present its technical capability, services, and professional value.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

漢和西即時料理｜老總鋪師的家傳味｜品牌識別與包裝設計

在多數品牌追求變體字與幾何標誌的時代，書法字反而成為漢和西最有辨識度的品牌資產。鮭魚設計為「漢和西即時料理」規劃品牌識別與包裝設計，從台南辦桌文化、老總鋪師手藝與家傳料理記憶出發，建立一套兼具傳統感與現代通路感的食品品牌視覺系統。透過書法字標、人物肖像、手寫食譜感與現代版面編排，品牌不只是傳達溫度與故事，也在冷凍即食食品市場中建立出更清楚的識別度、商品感與品牌個性。 At a time when many brands pursue modified typography and geometric logos, calligraphy became one of Han He Xi’s most distinctive brand assets. MASOU DESIGN created the brand identity and packaging design for Han He Xi Instant Cuisine, starting from Tainan banquet culture, the craftsmanship of a traditional Taiwanese banquet chef, and family recipe memories. Through a calligraphic wordmark, portrait illustration, handwritten recipe elements, and modern layout design, the brand communicates not only warmth and story, but also stronger recognition, product appeal, and brand personality in the frozen ready-to-eat food market.

巨山興業 | RELIABLE TO THE CORE

巨山興業 ROPERS 是源自台灣的專業繩索品牌，自 1981 年成立以來，專注於高品質繩索產品的製造、組裝與全球供應，產品應用橫跨戶外休閒、商用船舶、工業安全、漁業、航空與礦業等領域。品牌精神「RELIABLE TO THE CORE」傳達的不只是繩索本身的強韌與穩定，也代表品牌對精準製造、材料品質與長期信任的堅持。這次我們協助 ROPERS 延伸品牌識別應用，包含名片、企業型錄與事務用品設計。視覺上以字標商標為核心，延續其工業感與專業性，並以高辨識度的螢光橘作為主視覺色；其中「O」的核心／準心概念，也呼應品牌對精準與可靠的追求。印刷上特別使用特別色呈現螢光橘的鮮明效果，並搭配燙銀與透明燙加工，讓品牌在 B2B 工業市場中展現更鮮明、精準且具記憶點的視覺形象。 ROPERS is a Taiwan-based professional rope brand founded in 1981, specializing in the manufacturing, assembly, and global supply of high-quality rope products. Its applications span outdoor leisure, commercial marine, industrial safety, fishery, aviation, and mining. The brand statement “RELIABLE TO THE CORE” communicates not only the strength and durability of its ropes, but also the brand’s commitment to precision manufacturing, material quality, and long-term reliability. For this project, we extended the ROPERS brand identity across business cards, product catalog design, and corporate stationery applications. The visual system centers on the logotype, preserving the brand’s industrial and professional character while using a striking fluorescent orange as the key visual color. The target-like “O” in the logo also reinforces the ideas of precision, reliability, and control. Through spot color printing, silver foil stamping, and transparent foil details, the printed materials give ROPERS a sharper, more refined, and more memorable presence in the B2B industrial market.

Ovezo｜環保瑜珈墊生活品牌設計

Ovezo 是一個以自然環保材質、運動生活與純粹美學為核心的生活品牌。品牌從產品材質出發，思考運動用品如何在促進健康的同時，也減少對塑料與化學材料的依賴，提出一種更友善地球、更貼近日常生活的選擇。整體品牌設計以「O」作為核心符號，延伸出呼吸、循環、歸零、有氧、地球與友善循環的概念。視覺應用則以極簡減法、留白、紙張質感、打凸工藝與細膩版面秩序為主要語彙，讓永續理念不只是口號，而是以更安靜、更純粹的方式融入產品、網站與日常使用情境。 Ovezo is a lifestyle brand centered on eco-friendly materials, active living, and pure aesthetics. Starting from material choices, the brand explores how sports and wellness products can support a healthier lifestyle while reducing reliance on plastics and chemical materials, offering a more earth-friendly and everyday alternative. The visual identity is built around the symbol “O,” extending into ideas of breathing, circulation, reset, oxygen, the earth, and a more mindful material cycle. Through minimal design, white space, paper texture, embossing, and refined layout details, Ovezo presents sustainability not as a loud slogan, but as a quiet and deliberate lifestyle expression across its products, website, and everyday use.

大燉煌鍋物｜東方食材寶櫃｜鍋物品牌設計

大燉煌鍋物以東方食補文化為品牌核心，從珍貴食材、滋補養生與高級餐飲體驗出發，建立一套具有文化記憶點的鍋物品牌識別系統。品牌視覺結合「食材寶櫃」、「六角玄武紋」與「十二瓣菊」等象徵元素，將食補、長壽、珍饌與東方美學轉化為更具辨識度的視覺語言。整體設計以金棕、深紫紅與米白色調鋪陳，搭配細緻線條、窗櫺圖騰、品牌標準字與餐飲應用延伸，呈現沉穩、典雅且帶有高級感的品牌氛圍。從識別系統到店面、菜單、包裝與視覺應用，大燉煌不只是鍋物品牌，也是一種把東方食補文化重新整理成現代餐飲體驗的品牌設計案例。 Da Dun Huang is a hot pot brand built around Eastern food therapy culture, precious ingredients, nourishment, and a refined dining experience. The visual identity combines symbolic elements such as the “ingredient treasure cabinet,” the hexagonal Black Tortoise pattern, and the twelve-petal chrysanthemum, transforming ideas of longevity, wellness, premium ingredients, and Eastern aesthetics into a distinctive brand language. The overall design uses a palette of golden brown, deep reddish purple, and warm ivory, supported by delicate linework, lattice patterns, custom brand typography, and extended restaurant applications. From the identity system to storefront visuals, menu design, packaging, and brand touchpoints, Da Dun Huang presents a calm, elegant, and premium hot pot brand image rooted in Eastern culinary culture.

中華電信 InventAI｜夢想轉動者｜品牌設計

InventAI 是一套以「智能流動」為核心概念延伸的 AI 品牌設計計畫，透過軌道、循環與能量核心等視覺語言，重新整理人工智慧品牌在科技產業中的形象表現。整體識別以動態幾何、未來感色彩系統與模組化架構為基礎，建立具有延展性、辨識度與國際化視覺感的 AI 品牌系統。本次品牌設計從主識別出發，延伸至系列子品牌、生態應用、企業識別規範、展場視覺、戶外看板、公車站廣告、海報、易拉展與數位介面等不同品牌接觸點。以「夢想轉動者」作為精神軸線，InventAI 將 AI 科技的流動感、能量感與未來想像，轉化為一套更完整且可持續延展的品牌視覺系統。 InventAI is an AI brand design project built around the concept of “intelligent flow.” Through visual languages such as orbital movement, circulation, and an energy core, the identity redefines how an artificial intelligence brand can be expressed within the technology industry. The system uses dynamic geometry, a futuristic color palette, and a modular identity structure to create an AI brand with strong recognition, flexibility, and an international visual presence. Starting from the main brand identity, the project extends into sub-brand systems, ecosystem applications, brand guidelines, exhibition visuals, outdoor billboards, bus stop advertising, posters, roll-up banners, and digital interface applications. With “Dream Mover” as the central spirit, InventAI translates the movement, energy, and future imagination of AI technology into a more complete and scalable visual identity system.