WORKS

透過不同形式的設計作品，看見品牌被整理後的樣貌。每一個品牌都有不同的產業背景、產品特性與發展階段。我們從品牌設計、網站設計、包裝與平面視覺出發，協助客戶梳理品牌定位、內容架構、產品資訊與溝通重點，將分散的想法與需求，轉化為更清楚、更具信任感，也更容易被市場理解的設計成果。

設計作品集｜品牌、網站、電商與 UI/UX 設計案例

ALL 品牌設計網站設計電商網站平面設計 UI/UX｜數位設計

行健大直｜健康管理 APP｜醫療數據視覺化與 UI/UX 設計

行健大直健康管理 APP 是一套將醫療專業轉化為日常數位體驗的 UI/UX 設計案例。鮭魚設計協助行健大直健康管理診所整合健檢數據、健康追蹤、體重管理、健康日記與營養師互動，重新梳理使用者閱讀醫療資訊與管理健康紀錄的流程。透過清楚的資訊層級、沉穩安心的視覺系統與元件化介面設計，讓複雜的健康數據變得更容易理解，也讓診所的專業服務能自然延伸到使用者的日常生活中。 Da Zhi Health Management App is a healthcare UI/UX design project that transforms medical expertise into a more practical everyday digital experience. MASOU DESIGN helped Da Zhi Health Management Clinic integrate health checkup data, daily tracking, weight management, health journals, and nutritionist support into one clear app structure. Through organized information hierarchy, a calm and trustworthy visual system, and reusable UI components, the app makes complex health data easier to understand while extending the clinic’s professional care into users’ daily lives.

ACETECK｜油壓缸製造品牌識別設計

ACETECK 是專注於油壓缸製造的 B2B 工業品牌，服務範圍涵蓋物流設備、產業機械與各類工業系統。本次品牌識別設計以「精密、動力、穩定」作為核心方向，將品牌字首 A 轉化為具有油壓缸結構意象的視覺符號，讓商標能傳達製造技術、產品信任與工業品牌專業度。鮭魚設計透過品牌標誌、企業識別系統、部門 icon、制服、型錄與場域應用，協助 ACETECK 建立更清楚一致的 B2B 工業品牌形象，讓油壓缸製造品牌在網站、展覽、型錄與國際市場溝通中，都能展現穩定、精密且值得信任的品牌印象。 ACETECK is a B2B industrial brand specializing in hydraulic cylinder manufacturing, serving logistics equipment, industrial machinery, and various mechanical systems. This brand identity design project is built around the ideas of precision, power, and stability, transforming the initial letter A into a visual symbol inspired by hydraulic cylinder structure. Through logo design, corporate identity, department icons, uniforms, catalog design, and factory signage applications, MASOU DESIGN helped ACETECK build a clearer and more consistent B2B industrial brand identity. The new visual system supports the brand across its website, exhibitions, catalogs, and international market communication, creating a professional impression of precision manufacturing and reliable industrial quality.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

AROS｜英倫微醺的水果調酒品牌設計

AROS 是一款結合台灣在地水果與英式雞尾酒精神的調酒品牌。鮭魚設計從品牌企劃、品牌語彙、視覺識別到整體形象規劃，協助 AROS 建立一套兼具時尚感、浪漫氣息與英倫優雅的酒品品牌系統。本次品牌設計以「台灣鮮採水果」與「英式調酒文化」作為核心對比，將新鮮、酸甜、奔放的水果風味，融合優雅、精緻、帶有派對感的英倫調酒印象。透過品牌標誌、色彩系統、包裝視覺與溝通語氣，讓 AROS 不只是呈現酒品風味，更建立出輕鬆開瓶、盡興享受的微醺飲酒場景。 AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. MASOU DESIGN worked on the brand planning, verbal identity, visual identity, and overall brand image to create a fashionable, romantic, and refined cocktail brand system. The brand design is built around the contrast between freshly harvested Taiwanese fruits and classic British cocktail culture. It combines vivid fruit flavors with an elegant, polished, and celebratory drinking mood. Through the logo, color system, packaging visuals, and brand tone, AROS becomes more than a packaged cocktail product — it creates a relaxed, stylish, and memorable drinking experience made for moments of celebration.

PAMUVA | 肌膚最溫柔的力量 | 產品EDM設計與包裝攝影

PAMUVA 保養品系列以敏弱肌膚的日常保養需求為核心，透過產品主視覺、使用情境與 EDM 資訊設計，建立兼具專業感、品牌質感與產品辨識度的視覺系統。鮭魚設計從產品定位、成分特色與使用感受出發，重新整理資訊層級，將複雜的保養成分與作用機制，轉化為容易閱讀、理解與記憶的內容。兩支產品分別發展獨立色彩與視覺語言，同時透過一致的光影、材質、留白與攝影風格，維持 PAMUVA 系列的整體品牌調性。 The PAMUVA skincare series is designed around the daily needs of sensitive skin, combining product visuals, usage scenarios, and EDM design to create a refined and recognizable brand experience. MASOU DESIGN simplified complex ingredients and skincare benefits into clear, engaging content. Each product has its own color palette and visual identity, while consistent lighting, materials, and photography maintain a cohesive series.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

昀棨有限公司｜我們看見了地球的無限希望｜官方網站設計

昀棨企業是一間專注於環保塑料粒子的工廠，雖然企業規模不大，但透過乾淨、穩定且具有專業感的企業網站設計，讓品牌在數位形象上呈現出更完整的大公司格局。網站以「我們看見了地球的無限希望」作為核心精神，將環保材料、資源再生與企業服務內容整理成清楚易懂的網站架構。這次網站設計製作的重點，是協助昀棨企業把原本偏工廠型、較專業的產業內容，轉化成更容易被客戶理解的品牌溝通。透過優勢整理、流程說明、icon 圖示設計與簡潔的版面節奏，讓網站不只是公司介紹，也成為建立信任感、呈現專業度與提升企業形象的重要入口。 Yunqi Enterprise is a factory specializing in eco-friendly plastic pellets. Although the company is not large in scale, the clean, stable, and professional corporate website design helped present the brand with the confidence and structure of a larger company. Built around the message “Seeing Infinite Hope for the Earth,” the website organizes the company’s environmental materials, resource recycling concept, and services into a clear digital structure. The focus of this website design project was to transform a factory-based and relatively technical industry into a brand communication experience that clients could understand more easily. Through advantage highlights, process explanation, icon design, and a clean visual rhythm, the website became more than a company profile. It became an important entry point for building trust, presenting professionalism, and improving the company’s corporate image.

Swiss Krono｜歐洲百年傳承

我們為 Swiss Krono 台灣代理網站規劃網站設計與內容呈現，延續品牌本身的歐洲木質建材形象與既有 VI 語彙，建立一套清楚、沉穩且具有歐洲品牌感的網站視覺方向。設計上並不是重新創造另一套識別，而是尊重 Swiss Krono 原有的品牌氣質，透過版面節奏、色彩比例、產品圖片與分類架構，強化品牌在台灣市場的專業感與辨識度。網站內容以使用者查找產品為核心，清楚整理大板、單板與整面板材等產品資訊，並透過系列化分類設計，讓 Milo、Sigma、Exclusive 等不同產品系列能被快速理解與比較。整體網站在維持品牌一致性的同時，也讓產品資訊更明確、閱讀動線更直覺，協助使用者從品牌背景、產品特色到實際應用案例，建立對 Swiss Krono 的信任感與選購判斷。 We created the website design and content presentation for Swiss Krono’s Taiwan representative, building a clear and refined digital experience based on the brand’s original European wood-based material identity and existing VI direction. Instead of creating a separate visual identity, the design respects Swiss Krono’s established brand style and translates it into a website structure with stronger consistency, recognition, and professional presence in the Taiwan market. The website was planned around clear product browsing and information delivery. Product details such as large-format boards, single boards, and full-surface panels are organized in a more accessible way, while the series-based classification system helps users quickly understand and compare collections such as Milo, Sigma, and Exclusive. Through a consistent visual rhythm, European-inspired layout style, and well-structured product information, the website strengthens Swiss Krono’s brand recognition while making the browsing experience clearer, more intuitive, and more aligned with the brand’s original identity.

建典精密｜ART & CRAFT IN PRECISION

建典精密網站設計以「ART & CRAFT IN PRECISION」為核心，將精密製造、零件加工與工藝精神轉化為清楚且具信任感的數位品牌形象。鮭魚設計透過乾淨版面、穩定視覺節奏與清楚內容架構，協助 B2B 製造品牌展現技術實力、服務項目與企業專業性，讓網站成為客戶理解品牌與評估合作的第一個入口。 Jiandian Precision website design centers on “ART & CRAFT IN PRECISION,” translating precision manufacturing, component processing, and craftsmanship into a clear and trustworthy digital brand image. MASOU DESIGN used clean layouts, steady visual rhythm, and structured content to help this B2B manufacturing brand present its technical capability, services, and professional value.

鉅生物流｜熊大心的家電安裝｜物流品牌識別設計

把創辦人的親切形象，轉化為鉅生物流最容易被記住的品牌符號。鮭魚設計為鉅生物流規劃品牌識別與視覺系統，從創辦人樸實、穩重、貼心的服務性格出發，將「家電安裝不只是搬運，而是讓客戶安心」的品牌核心，轉化為「熊大心」這個具親切感與記憶點的角色識別。透過熊頭商標、暖黃色品牌色、服務 icon、車體與動態應用延伸，讓原本容易被複雜服務項目分散的品牌訊息，集中成一個清楚、好記、也能被市場辨識的品牌印象。 A memorable bear identity that turns appliance installation into a warmer and more trustworthy service experience. MASOU DESIGN created the brand identity and visual system for JS Logistics by transforming the founder’s friendly, steady, and thoughtful personality into “Bear Heart,” a character-based brand symbol. Through the bear logo, warm yellow brand color, appliance installation service icons, vehicle applications, and animated visuals, the brand message was simplified into one clear and recognizable image. Instead of trying to communicate every service detail at once, the identity helps customers remember JS Logistics through a sense of friendliness, reliability, and care.

漢和西即時料理｜老總鋪師的家傳味｜品牌識別與包裝設計

在多數品牌追求變體字與幾何標誌的時代，書法字反而成為漢和西最有辨識度的品牌資產。鮭魚設計為「漢和西即時料理」規劃品牌識別與包裝設計，從台南辦桌文化、老總鋪師手藝與家傳料理記憶出發，建立一套兼具傳統感與現代通路感的食品品牌視覺系統。透過書法字標、人物肖像、手寫食譜感與現代版面編排，品牌不只是傳達溫度與故事，也在冷凍即食食品市場中建立出更清楚的識別度、商品感與品牌個性。 At a time when many brands pursue modified typography and geometric logos, calligraphy became one of Han He Xi’s most distinctive brand assets. MASOU DESIGN created the brand identity and packaging design for Han He Xi Instant Cuisine, starting from Tainan banquet culture, the craftsmanship of a traditional Taiwanese banquet chef, and family recipe memories. Through a calligraphic wordmark, portrait illustration, handwritten recipe elements, and modern layout design, the brand communicates not only warmth and story, but also stronger recognition, product appeal, and brand personality in the frozen ready-to-eat food market.

巨山興業 | RELIABLE TO THE CORE

巨山興業 ROPERS 是源自台灣的專業繩索品牌，自 1981 年成立以來，專注於高品質繩索產品的製造、組裝與全球供應，產品應用橫跨戶外休閒、商用船舶、工業安全、漁業、航空與礦業等領域。品牌精神「RELIABLE TO THE CORE」傳達的不只是繩索本身的強韌與穩定，也代表品牌對精準製造、材料品質與長期信任的堅持。這次我們協助 ROPERS 延伸品牌識別應用，包含名片、企業型錄與事務用品設計。視覺上以字標商標為核心，延續其工業感與專業性，並以高辨識度的螢光橘作為主視覺色；其中「O」的核心／準心概念，也呼應品牌對精準與可靠的追求。印刷上特別使用特別色呈現螢光橘的鮮明效果，並搭配燙銀與透明燙加工，讓品牌在 B2B 工業市場中展現更鮮明、精準且具記憶點的視覺形象。 ROPERS is a Taiwan-based professional rope brand founded in 1981, specializing in the manufacturing, assembly, and global supply of high-quality rope products. Its applications span outdoor leisure, commercial marine, industrial safety, fishery, aviation, and mining. The brand statement “RELIABLE TO THE CORE” communicates not only the strength and durability of its ropes, but also the brand’s commitment to precision manufacturing, material quality, and long-term reliability. For this project, we extended the ROPERS brand identity across business cards, product catalog design, and corporate stationery applications. The visual system centers on the logotype, preserving the brand’s industrial and professional character while using a striking fluorescent orange as the key visual color. The target-like “O” in the logo also reinforces the ideas of precision, reliability, and control. Through spot color printing, silver foil stamping, and transparent foil details, the printed materials give ROPERS a sharper, more refined, and more memorable presence in the B2B industrial market.