WORKS

透過不同類型的設計作品，看見設計如何真正落地。這裡整理鮭魚設計在品牌識別、網站、電商、平面視覺與 UI/UX 等不同專案的成果。每個品牌都有不同的產業背景、產品特性與發展階段，我們從實際需求出發，整理品牌方向、內容架構與視覺溝通，將想法轉化為清楚、有辨識度且能實際使用的設計成果。

設計作品集｜品牌、網站、電商與 UI/UX 設計案例

ALL 品牌設計作品網站設計作品電商網站作品平面設計作品 UI/UX｜數位設計作品

EUMER｜綻放肌膚的植萃光澤｜保養品品牌平面設計

當保養品不只是成分與功效的說明，視覺也成為品牌感受的一部分。 Eumer 以植萃、保濕與日常修護為核心，透過更簡約、柔和且具有高級感的設計語言，重新整理產品資訊與品牌氛圍，讓保養品的純淨感與精緻度被更清楚地呈現。整體視覺以留白、細緻線條、柔霧色彩與自然花植作為主要語彙，搭配產品靜物構圖與柔光背景，降低資訊的擁擠感，讓每一款產品都能在清楚的閱讀節奏中展現特色，也讓 DM 更貼近高端保養品的形象。 Skincare design is not only about explaining ingredients and benefits. It is also about creating a feeling that helps people understand the brand at first glance. Eumer focuses on botanical care, hydration, and daily skin recovery. Through a softer and more refined visual language, the product information is reorganized into a clean, elegant, and premium brochure style. The overall design uses open white space, delicate lines, soft colors, natural flowers, and product still-life compositions. These elements reduce visual clutter and create a smoother reading experience, allowing each product to stand out clearly while presenting a more high-end skincare image.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

Nu Skin 美商如新｜TR-90 重啟人生計畫

活動主視覺，不只是做一張漂亮的主圖，而是要讓整個活動在不同媒介中都被清楚記住。我們為美商如新 Nu Skin「TR-90 重啟人生計畫」規劃活動主視覺設計，從活動主題、品牌調性、人物形象、色彩語言到延伸應用，建立一套能夠被完整套用在 DM、旗幟、桌板、掛軸與活動現場素材上的視覺系統。「重啟人生計畫」本身帶有改變、行動與重新開始的意涵，因此這次主視覺設計不只是單純呈現產品或活動資訊，而是希望透過更鮮明的畫面節奏、清楚的視覺焦點與一致的品牌語氣，讓參與者在第一眼就能感受到活動所傳達的積極能量。在大型品牌活動中，視覺一致性非常重要。每一個接觸點，無論是紙本 DM、現場旗幟、桌面輸出或大型掛軸，都需要看起來屬於同一場活動，也要符合 Nu Skin 國際品牌本身的專業形象。因此這次設計的重點，不只是完成單一主視覺，而是讓活動視覺在不同尺寸、不同材質與不同使用情境中，都能維持清楚、統一且具有記憶點的品牌表現。對我們來說，這次與 Nu Skin 的合作不只是活動主視覺設計案例，也是一個關於品牌規範、專案節奏與大型活動視覺延伸的實務經驗。好的主視覺設計，應該能讓活動在被看見的瞬間，就傳達出品牌想說的話。 Some event key visuals are not only created to look attractive. They need to help the entire campaign stay recognizable across different media. MASOU DESIGN created the event key visual design for Nu Skin’s “TR-90 Restart Your Life Plan,” developing a visual system that could be extended across DM materials, flags, table boards, banners, and on-site event applications. From the campaign theme and brand tone to model selection, color direction, and visual consistency, the design was built to support a clear and unified event identity. The idea of “Restart Your Life” carries a sense of change, action, and a new beginning. For this reason, the key visual was not only about presenting product or campaign information. It was designed to create a stronger visual rhythm, a clear focal point, and a positive brand atmosphere that could immediately communicate the energy of the event. For large-scale brand events, visual consistency is especially important. Every touchpoint, whether printed DM, event flags, table displays, or large-format banners, needs to feel like part of the same campaign while staying aligned with Nu Skin’s international brand image. The focus of this project was therefore not just to create one key visual, but to build a flexible visual direction that could remain clear, consistent, and memorable across different formats and applications. For us, this collaboration with Nu Skin was not only an event key visual design project, but also an important experience in brand guideline application, project management, and campaign visual extension. A strong key visual should allow an event to communicate its message the moment it is seen.

X’Monster｜絕對可靠的安全防護品牌

有些品牌設計，不是做完一套識別就結束，而是會跟著品牌一起使用、一起被市場記住。 X’Monster 是我們長期合作超過 15 年的安全防護品牌，從最初的品牌識別設計開始，到後續網站、型錄、產品視覺與不同市場溝通素材的延伸，這個品牌不是一次性的設計案，而是一個持續被維護、被調整、也被品牌長期使用的識別系統。「Absolute Reliability」對 X’Monster 來說，不只是一句品牌標語，也代表它在安全防護產業中想傳達的核心價值：可靠、穩定、專業、值得信任。這次作品整理的重點，不只是呈現品牌設計本身，而是回頭看一個品牌如何透過一致的視覺語言、清楚的產品溝通與長期累積的設計應用，逐步建立出屬於自己的市場辨識度。 Some brand identities are not created for a single launch. They are designed to be used, maintained, and remembered over time. X’Monster is a long-term safety protection brand we have worked with for more than 15 years. From the original brand identity design to later extensions across websites, catalogs, product visuals, and market communication materials, this project has never been just a one-time design case. It is a visual system that has continued to grow with the brand. “Absolute Reliability” represents more than a brand statement for X’Monster. It reflects the core value the brand wants to communicate in the safety protection industry: reliability, stability, professionalism, and trust. This work is not only about showing the brand design itself, but also about how a consistent visual language, clear product communication, and long-term design applications can help a brand build stronger recognition in its market.

維樂工業｜VELO OEM Products Guide

鮭魚設計為維樂工業規劃將近 100 頁的 VELO OEM Products Guide 型錄設計與編排，以減法設計回應品牌對產品創新與環境友善的堅持。透過簡潔版面、清楚的產品系列標示與穩定的排版系統，讓型錄不只是展示產品，也成為更直覺、更實用的品牌溝通工具。 MASOU DESIGN created the design and layout for the VELO OEM Products Guide. For this nearly 100-page catalog, we adopted a minimalist design approach to reflect the brand’s commitment to product innovation and environmental responsibility. Through clean layouts, clear product series markers, and a consistent editorial system, the guide became not only a product showcase, but also a more intuitive and practical brand communication tool.

Petour｜寵物社交與友善生活探索 App 設計

當寵物不只是陪伴，也成為人與人之間互動的起點。 Petour 以寵物交友、寵伴探索與寵物友善生活為核心，將社群互動與生活資訊整合在同一個 App 體驗中，讓使用者能更輕鬆地認識新的寵物朋友，也能發現更多適合與毛孩一起前往的場所。整體介面以明亮、可愛且輕鬆的視覺語言為主，透過柔和色彩、寵物元素與清楚的操作流程，降低使用門檻，讓探索、配對、分享與互動都能在愉快的節奏中完成。從功能架構到畫面細節，Petour 不只是寵物交友工具，也是一個連結寵物愛好者生活圈的數位平台。 Pets are more than companions. They can also become a natural starting point for people to connect, interact, and explore life together. Petour is a pet social and lifestyle exploration app centered around pet matching, companion discovery, and pet-friendly places. By integrating social interaction with everyday lifestyle information, the app helps users meet new pet friends while discovering more places they can enjoy with their pets. The overall interface uses a bright, playful, and friendly visual language. Soft colors, pet-inspired elements, and a clear user flow create an easy and enjoyable experience for users of different levels. From exploration and matching to sharing and interaction, Petour is not only a pet social tool, but also a digital platform that connects pet lovers with a more engaging pet-friendly lifestyle.

FuseConnect｜光纖熔接機 APP 設計與開發

我們為光纖熔接機品牌規劃 FuseConnect APP 的 UI 設計與 APP 開發，協助工程師在熔接作業完成後，更快速地接收機台產生的照片紀錄與作業數據，並將原始資料轉化為更清楚、可閱讀、可管理的前端資訊。透過 Flutter 開發框架、簡潔的介面設計與清楚的操作流程，FuseConnect 不只提升工程紀錄效率，也讓資料管理、傳送與雲端備份更加便利。 MASOU DESIGN created the UI design and app development for FuseConnect, a mobile application designed for fiber fusion splicer engineers. The app helps users receive photo records and machine-generated data after each fusion splicing process, transforming technical information into clearer and more readable frontend content. Built with the Flutter framework, FuseConnect provides a clean interface, intuitive operation flow, wireless device connectivity, and practical data management features for engineering teams.

行健大直｜健康管理 APP｜醫療數據視覺化與 UI/UX 設計

行健大直健康管理 APP 是一套將醫療專業轉化為日常數位體驗的 UI/UX 設計案例。鮭魚設計協助行健大直健康管理診所整合健檢數據、健康追蹤、體重管理、健康日記與營養師互動，重新梳理使用者閱讀醫療資訊與管理健康紀錄的流程。透過清楚的資訊層級、沉穩安心的視覺系統與元件化介面設計，讓複雜的健康數據變得更容易理解，也讓診所的專業服務能自然延伸到使用者的日常生活中。 Da Zhi Health Management App is a healthcare UI/UX design project that transforms medical expertise into a more practical everyday digital experience. MASOU DESIGN helped Da Zhi Health Management Clinic integrate health checkup data, daily tracking, weight management, health journals, and nutritionist support into one clear app structure. Through organized information hierarchy, a calm and trustworthy visual system, and reusable UI components, the app makes complex health data easier to understand while extending the clinic’s professional care into users’ daily lives.

ACETECK｜油壓缸製造品牌識別設計

ACETECK 是專注於油壓缸製造的 B2B 工業品牌，服務範圍涵蓋物流設備、產業機械與各類工業系統。本次品牌識別設計以「精密、動力、穩定」作為核心方向，將品牌字首 A 轉化為具有油壓缸結構意象的視覺符號，讓商標能傳達製造技術、產品信任與工業品牌專業度。鮭魚設計透過品牌標誌、企業識別系統、部門 icon、制服、型錄與場域應用，協助 ACETECK 建立更清楚一致的 B2B 工業品牌形象，讓油壓缸製造品牌在網站、展覽、型錄與國際市場溝通中，都能展現穩定、精密且值得信任的品牌印象。 ACETECK is a B2B industrial brand specializing in hydraulic cylinder manufacturing, serving logistics equipment, industrial machinery, and various mechanical systems. This brand identity design project is built around the ideas of precision, power, and stability, transforming the initial letter A into a visual symbol inspired by hydraulic cylinder structure. Through logo design, corporate identity, department icons, uniforms, catalog design, and factory signage applications, MASOU DESIGN helped ACETECK build a clearer and more consistent B2B industrial brand identity. The new visual system supports the brand across its website, exhibitions, catalogs, and international market communication, creating a professional impression of precision manufacturing and reliable industrial quality.

Miss seesaw｜美的超能力｜品牌廣告視覺與動態 Banner 設計

用有趣的方式，讓產品特色被看見。鮭魚設計為 Miss seesaw 規劃「美的超能力」系列主視覺與 Banner 設計，將產品特色轉化為車子、滅火器、澆水器、保護罩等創意元素，在不直接宣稱食品功效的前提下，透過直覺、有趣且具記憶點的視覺表現，讓消費者更容易理解產品印象，也讓品牌溝通更活潑鮮明。 MASOU DESIGN created the “Beauty Superpower” visual series and banner designs for Miss seesaw, transforming product features into creative elements such as cars, fire extinguishers, watering cans, and protective shields. Without directly claiming product effects, the visuals use a more intuitive and playful approach to communicate product impressions and make the brand experience more memorable.

AROS｜英倫微醺的水果調酒品牌設計

AROS 是一款結合台灣在地水果與英式雞尾酒精神的調酒品牌。鮭魚設計從品牌企劃、品牌語彙、視覺識別到整體形象規劃，協助 AROS 建立一套兼具時尚感、浪漫氣息與英倫優雅的酒品品牌系統。本次品牌設計以「台灣鮮採水果」與「英式調酒文化」作為核心對比，將新鮮、酸甜、奔放的水果風味，融合優雅、精緻、帶有派對感的英倫調酒印象。透過品牌標誌、色彩系統、包裝視覺與溝通語氣，讓 AROS 不只是呈現酒品風味，更建立出輕鬆開瓶、盡興享受的微醺飲酒場景。 AROS is a cocktail brand that brings together fresh Taiwanese fruits and the spirit of British cocktail culture. MASOU DESIGN worked on the brand planning, verbal identity, visual identity, and overall brand image to create a fashionable, romantic, and refined cocktail brand system. The brand design is built around the contrast between freshly harvested Taiwanese fruits and classic British cocktail culture. It combines vivid fruit flavors with an elegant, polished, and celebratory drinking mood. Through the logo, color system, packaging visuals, and brand tone, AROS becomes more than a packaged cocktail product — it creates a relaxed, stylish, and memorable drinking experience made for moments of celebration.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.