2026.05.28

When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.