2026.05.28

ADIDAS Online Marketing Activities

當國際運動品牌需要與女性族群建立更直接的互動，網站不只是活動資訊的入口，也成為品牌體驗的一部分。 adidas 針對女性運動愛好者推出系列活動，涵蓋訓練、跑步、瑜伽與拳擊有氧等主題，透過線上報名、活動資訊整合與支付流程，讓使用者能更方便地參與品牌活動。 此網站設計以時尚、動感與清楚的操作流程為核心，將活動主題、課程內容、報名機制與使用者動線重新整合。從視覺風格到功能規劃，網站不只呈現 adidas 的品牌能量，也讓高流量活動能在穩定的系統架構下，提供更完整的一站式數位體驗。 When a sports campaign moves online, the website becomes more than a place to share event details. It becomes a key touchpoint that connects the brand, the activities, and the people who want to join. adidas launched a series of women-focused sports events, covering training, running, yoga, and cardio boxing. The campaign website brought together event information, class details, online registration, and payment flow, creating a smoother and more complete digital experience for participants. The design focused on a modern, energetic visual style and a clear user journey. From activity content to registration flow, the website was planned to support high-traffic campaign needs while presenting the dynamic spirit of the adidas brand.