Swiss Krono｜A Century of European Heritage

Building a Clear Website Design Based on the Brand’s European Identity

We created the website design and content presentation for Swiss Krono’s Taiwan representative. Instead of building a completely separate visual identity, the design respects Swiss Krono’s original brand style and VI direction, translating the calm, professional, and structured qualities of a European wood-based materials brand into the website interface and information architecture.

Built around the theme “A Century of European Heritage,” the website uses clear layout rhythm, product imagery, brand color proportion, and series-based classification to maintain visual consistency with Swiss Krono’s existing identity. The goal was to strengthen brand recognition in the Taiwan market while making the website feel like a natural extension of the original brand, rather than a disconnected visual system.

Making Product Information Clearer and Easier to Compare

Swiss Krono’s product information includes different application needs, such as large-format boards, single boards, and full-surface panels. For this reason, the website needed to do more than look refined. It also had to help users quickly understand product differences and find the right browsing direction. We reorganized the product presentation so that different material types could be clearly categorized and easier to understand.

For the product pages and collection structure, we used a rational, clean, and orderly design approach commonly associated with European brands. Through stable content blocks, clear image proportions, and consistent information hierarchy, the product information feels organized and easy to read, even when the website contains a large amount of technical and product-related content.

Strengthening Brand Recognition Through Series-Based Classification

In this website project, we placed strong emphasis on the classification logic between product series. Each series needed to be easy to recognize, while the overall website still had to remain consistent with Swiss Krono’s brand identity. Through consistent layout rules, color proportions, and visual language, the series pages and product information were organized into a more systematic digital experience.

A good brand website is not simply about placing information online. It should allow users to feel the brand’s order, professionalism, and consistency as they browse. Through clear product classification, European-inspired visual rhythm, and a design direction aligned with the original VI, the Swiss Krono Taiwan website supports both brand recognition and practical browsing needs.

A Brand Website Should Make the Brand Look More Like Itself

The most important goal of this project was to make the Swiss Krono Taiwan website feel like a natural digital extension of the brand itself, rather than a generic website template placed on top of the brand. By organizing the brand style, product logic, and user browsing needs, the website became more visually consistent and easier to understand.

From website visual direction and product information structure to series-based classification, the entire design was built on respect for Swiss Krono’s original identity. At the same time, the website improves clarity, professionalism, and recognition, helping users quickly sense the brand’s European character and find the wood-based material information they need more intuitively.