WORKS

透過不同形式的設計作品，看見品牌被整理後的樣貌。每一個品牌都有不同的產業背景、產品特性與發展階段。我們從品牌設計、網站設計、包裝與平面視覺出發，協助客戶梳理品牌定位、內容架構、產品資訊與溝通重點，將分散的想法與需求，轉化為更清楚、更具信任感，也更容易被市場理解的設計成果。

ALL BRAND WEBSITE UI/UX｜數位設計 GRAPHIC DESIGN

LOVAMO 柔墨｜眼目到指尖的美學

Lovamo 柔墨以「沙龍文化」作為品牌核心，定位為融合美睫、藝術感與生活美學的高質感美學品牌。品牌不只提供眼部妝點服務，更希望將每一次細緻修飾，轉化為一段被理解、被呵護，並重新感受自信的身心體驗。我們為 Lovamo 建立完整品牌視覺系統，從商標、標準字到整體形象，重新詮釋美睫沙龍的識別語言。商標以捲翹眼睫、指甲輪廓與中央人物姿態作為核心意象，象徵「眼目到指尖」的美學延伸，也呼應品牌對細節、姿態與自我照顧的重視。整體設計打破傳統美睫品牌過於制式、商業化的印象，注入藝術、SPA 與居家般的溫柔氛圍，讓 Lovamo 呈現出專業卻不疏離、細膩而具溫度的品牌性格。透過柔和的視覺語彙與富有感官層次的品牌形象，Lovamo 讓美不只是外在修飾，而是一種從眼神、指尖到內在狀態的自信回歸。 Lovamo is built around the idea of salon culture, positioned as a refined beauty brand that combines eyelash styling, artistic expression, and lifestyle aesthetics. More than offering eye beauty services, the brand aims to turn every delicate detail into an experience of care, comfort, and renewed confidence. The brand identity system reinterprets the visual language of an eyelash salon through a more complete and distinctive design approach. The logo combines the curve of lifted eyelashes, the outline of a fingernail, and a central human figure, symbolizing the extension of beauty from the eyes to the fingertips. It also reflects the brand’s focus on details, posture, and self-care. The overall design moves away from the overly commercial and standardized image often seen in eyelash brands. Instead, it brings in a softer atmosphere inspired by art, spa culture, and the warmth of home. Through gentle visual elements and a layered sensory brand image, Lovamo presents a professional yet approachable personality. Beauty is no longer only an outer touch-up, but a quiet return of confidence from the eyes, fingertips, and inner self.

FORMAT 福瑪特｜中高端自行車品牌網站設計

FORMAT 福瑪特是深耕俄羅斯中高端市場的自行車品牌，產品在塗裝、配置與車架設計上皆展現出較高規格，並以競技感、專業性與歐洲風格作為品牌形象重點。這次品牌形象網站設計，鮭魚設計以自行車產品的速度感、車體細節與商業攝影素材為核心，重新整理網站視覺節奏與產品呈現方式，讓品牌的專業定位能更直接地傳達給消費者。在網站規劃上，我們將 FORMAT 的競技車款、歐洲設計語氣與中高端市場定位整合成更具風格的數位形象。透過圖片素材整理、色階調整、版面比例與產品資訊層級安排，讓網站不只是展示自行車產品，也能呈現品牌對性能、設計與騎乘體驗的重視，協助 FORMAT 在線上建立更清楚且具辨識度的品牌印象。 FORMAT is a bicycle brand positioned in the premium segment of the Russian market, known for its refined paintwork, upgraded specifications, and performance-oriented frame design. For this brand website design project, MASOU DESIGN focused on the speed, product details, and commercial photography of FORMAT’s bicycles, reorganizing the website’s visual rhythm and product presentation to communicate a more professional and distinctive brand image. In the website planning process, we translated FORMAT’s racing spirit, European design direction, and premium market positioning into a stronger digital brand experience. Through image selection, color grading, layout proportion, and product information hierarchy, the website presents more than bicycle products. It communicates the brand’s focus on performance, design, and riding experience while helping FORMAT build a clearer and more recognizable online identity.

FORMULA 鑫元鴻實業｜自行車零組件 OEM 品牌形象網站設計

FORMULA 鑫元鴻實業是專注於自行車輪組零件與 OEM 製造服務的品牌，產品涵蓋花鼓、輪組相關零件與多元自行車應用需求。這次形象網站設計的重點，不只是展示產品項目，而是協助品牌將代工製造能力、產品開發經驗與客製化服務整理成更清楚的網站架構，讓國際客戶能快速理解 FORMULA 的製造專業與合作價值。網站以 OEM 供應商的溝通角度出發，透過品牌介紹、產品分類、技術資訊與聯絡動線的規劃，讓形象網站同時具備品牌展示與商務詢問功能。對以代工與產品製造為核心的企業來說，網站不只是線上型錄，也是建立信任、傳達製造能力與開啟國際合作的重要入口。 FORMULA is an OEM-focused bicycle component brand specializing in wheel system parts, hubs, and related manufacturing solutions. The purpose of this brand website design was not only to display product categories, but also to organize the company’s manufacturing capability, product development experience, and customization services into a clearer digital structure for international clients. Designed from the perspective of an OEM supplier, the website uses brand introduction, product classification, technology content, and contact flow to support both brand presentation and business inquiries. For a manufacturing company built around OEM service and product expertise, the website works as more than an online catalog. It becomes an important touchpoint for building trust, communicating production capability, and creating opportunities for global collaboration.

彥豪智能科技 TEKTRO｜集團企業形象網站設計

彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造，從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版，而是因應企業名稱、品牌架構與集團形象的重新整理，協助 TEKTRO 以更完整的企業高度，呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。在網站規劃上，我們將原本偏產品品牌的網站思維，重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整，讓網站不只展示自行車煞車產品，也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任，讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。 TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective. In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.

Xerowheel｜會員電商網站與保固服務平台設計

Xerowheel 是自行車輪組品牌，網站設計以「BORN TO BE QUICK」的品牌精神為核心，整合會員註冊、會員促銷、優惠資訊、產品保固與售後支援等功能。這次網站設計的重點，不只是建立商品展示與購買入口，而是協助品牌打造一個能與會員持續互動的數位服務平台。在網站規劃上，我們將會員專區、促銷活動、優惠碼機制與保固資訊整理成清楚的使用流程，讓消費者能更直覺地完成註冊、瀏覽優惠、了解保固條件與取得產品支援。透過響應式網站設計、清楚的內容層級與符合自行車品牌速度感的視覺語氣，讓 Xerowheel 不只呈現產品專業，也能在線上建立更完整的會員經營與售後服務體驗。 Xerowheel is a bicycle wheelset brand. Built around the brand spirit “BORN TO BE QUICK,” the website design integrates member registration, member promotions, special offers, product warranty, and after-sales support into one digital platform. The focus of this project was not only to create a product display or shopping entry point, but to help the brand build a service-driven platform for ongoing member engagement. In the website planning process, we organized the member area, promotional campaigns, coupon code mechanism, warranty information, and product support into a clearer user flow. Through responsive website design, structured content hierarchy, and a visual tone that reflects the speed and performance of the cycling industry, the Xerowheel website presents both product professionalism and a more complete membership and warranty service experience online.

高坑牛肉乾｜金門伴手禮電商網站設計

高坑牛肉乾是金門具代表性的伴手禮品牌，擁有深厚的地方記憶、產品特色與傳統食品形象。這次電商網站設計的重點，不只是建立線上購物功能，而是將品牌既有的包裝識別、產品分類與金門在地特色，轉化成更適合數位瀏覽與線上購買的網站體驗。在網站設計上，我們延續高坑牛肉乾經典包裝中的視覺元素，並以更簡潔、清楚的版面節奏重新整理品牌故事、商品資訊與購物動線。讓傳統食品品牌不只保留原有的辨識度，也能透過電商網站建立更現代、更容易被年輕消費者接受的品牌形象。 KOW KUN Beef Jerky is a representative souvenir brand from Kinmen, known for its local heritage, distinctive products, and recognizable traditional food identity. The focus of this e-commerce website design project was not only to create an online shopping function, but also to translate KOW KUN’s existing brand image, classic packaging elements, product categories, and Kinmen local character into a clearer digital shopping experience. In the website design, we built on the trust and familiarity of a traditional food brand, using a clean layout rhythm, clear product navigation, and stable visual language to make the brand story, product information, and shopping flow easier to understand. The website preserves KOW KUN Beef Jerky’s classic identity while presenting the Kinmen souvenir brand with a more modern and approachable e-commerce image.

NuSkin 如新｜一起三比八活動主視覺延伸設計

NuSkin 如新「一起三比八」是延續 TR-90 重啟人生計畫後的活動視覺延伸設計。「一起三比八」運用台語諧音，帶出「一起瘦下來」的輕鬆語感，讓活動在健康管理與體態改變的主題之外，也保有更親近、活潑且容易被記住的溝通方式。這次設計重點，是將活動主視覺延伸到不同媒介與現場應用中，包含促銷 Banner、DM、旗幟、桌板與掛軸等視覺素材。透過一致的色彩、人物選擇、版面節奏與活動識別語言，讓「一起三比八」在不同尺寸、不同使用情境中，都能維持清楚的品牌辨識度與活動氛圍。 NuSkin’s “338 Event” was a key visual extension design project following the TR-90 Restart Your Life Plan campaign. The name “338” plays with a Taiwanese phonetic expression that suggests “getting slimmer together,” giving the campaign a lighter, friendlier, and more memorable tone while still connecting to the theme of health management and body transformation. The focus of this project was to extend the campaign key visual across different media and on-site applications, including promotional banners, DM materials, flags, table displays, and hanging posters. Through consistent color usage, model selection, layout rhythm, and campaign visual language, the “338 Event” maintained clear brand recognition and a lively campaign atmosphere across different formats and touchpoints.

昀棨有限公司｜我們看見了地球的無限希望｜官方網站設計

昀棨企業是一間專注於環保塑料粒子的工廠，雖然企業規模不大，但透過乾淨、穩定且具有專業感的企業網站設計，讓品牌在數位形象上呈現出更完整的大公司格局。網站以「我們看見了地球的無限希望」作為核心精神，將環保材料、資源再生與企業服務內容整理成清楚易懂的網站架構。這次網站設計製作的重點，是協助昀棨企業把原本偏工廠型、較專業的產業內容，轉化成更容易被客戶理解的品牌溝通。透過優勢整理、流程說明、icon 圖示設計與簡潔的版面節奏，讓網站不只是公司介紹，也成為建立信任感、呈現專業度與提升企業形象的重要入口。 Yunqi Enterprise is a factory specializing in eco-friendly plastic pellets. Although the company is not large in scale, the clean, stable, and professional corporate website design helped present the brand with the confidence and structure of a larger company. Built around the message “Seeing Infinite Hope for the Earth,” the website organizes the company’s environmental materials, resource recycling concept, and services into a clear digital structure. The focus of this website design project was to transform a factory-based and relatively technical industry into a brand communication experience that clients could understand more easily. Through advantage highlights, process explanation, icon design, and a clean visual rhythm, the website became more than a company profile. It became an important entry point for building trust, presenting professionalism, and improving the company’s corporate image.

TEKTRO｜官方網站設計

大品牌的官方網站設計，困難不一定在於畫面有多複雜，而是如何把龐大的產品資訊、不同部門的意見與使用者的瀏覽需求，整理成一個清楚、可管理、也能被長期使用的網站架構。 TEKTRO 作為自行車煞車系統與零組件領域的重要品牌，官網需要承載的不只是品牌形象，也包含大量產品型號、產品系列與不同使用情境的資訊。這次網站設計製作的重點，是協助 TEKTRO 重新整理產品資訊架構，讓使用者能依照產品類型、系列需求與應用方向進行瀏覽。當時在規劃產品架構時，最大的挑戰之一是「多重分類」的整理。產品不只屬於單一類別，也可能同時對應不同系列、不同規格與不同用途，因此網站需要有足夠彈性的資訊架構，讓產品在後台管理與前台瀏覽時都能被清楚歸納。另一個更困難的部分，是如何透過外部專案團隊的角色，協助整合企業內部不同部門的意見。大型品牌官網往往牽涉產品、業務、行銷與管理端的需求，每個單位都有各自重視的資訊與呈現方式。設計團隊不只是執行畫面，而是需要協助整理需求、釐清優先順序，並將內部意見轉化為可以被使用者理解的網站結構。對產品型品牌來說，官方網站不只是形象展示，更是使用者理解產品線、比較型號與建立品牌信任的重要入口。TEKTRO 官網設計的核心，就是讓龐大的產品內容與企業內部需求被更有秩序地整合，讓品牌專業不只存在於產品本身，也能透過網站被清楚感受到。

XAVIER 賽維爾｜室內設計購物網站設計

XAVIER 賽維爾不是單純的家具購物網站，而是一個結合室內設計、設計師資源、系統家具選品與加盟資訊的整合型電商平台。我們為 XAVIER 賽維爾規劃室內設計購物網站設計，將品牌理念、設計師介紹、精選家具、系統板材、室內裝潢服務與加盟資訊整合在同一個網站架構中。網站不只是提供商品瀏覽與線上選購，也讓使用者能從風格、空間需求與設計服務出發，找到更適合自己的居家解決方案。對 XAVIER 來說，這個平台不只是網購入口，更是一個把「設計服務」與「家具選品」串連起來的數位品牌據點。 XAVIER is not just a furniture shopping website. It is an integrated interior design e-commerce platform that connects interior design services, designer resources, curated furniture, system boards, and franchise information. MASOU DESIGN created the interior design e-commerce platform design for XAVIER, organizing brand concept, designer profiles, selected furniture, system materials, interior design services, and franchise content into one clear website structure. The platform allows users to browse products, explore design solutions, and understand how XAVIER connects furniture selection with interior design needs. For XAVIER, the website is more than an online shopping platform. It is a digital brand touchpoint that brings together design services, product selection, and business development.

Nu Skin 美商如新｜TR-90 重啟人生計畫

活動主視覺，不只是做一張漂亮的主圖，而是要讓整個活動在不同媒介中都被清楚記住。我們為美商如新 Nu Skin「TR-90 重啟人生計畫」規劃活動主視覺設計，從活動主題、品牌調性、人物形象、色彩語言到延伸應用，建立一套能夠被完整套用在 DM、旗幟、桌板、掛軸與活動現場素材上的視覺系統。「重啟人生計畫」本身帶有改變、行動與重新開始的意涵，因此這次主視覺設計不只是單純呈現產品或活動資訊，而是希望透過更鮮明的畫面節奏、清楚的視覺焦點與一致的品牌語氣，讓參與者在第一眼就能感受到活動所傳達的積極能量。在大型品牌活動中，視覺一致性非常重要。每一個接觸點，無論是紙本 DM、現場旗幟、桌面輸出或大型掛軸，都需要看起來屬於同一場活動，也要符合 Nu Skin 國際品牌本身的專業形象。因此這次設計的重點，不只是完成單一主視覺，而是讓活動視覺在不同尺寸、不同材質與不同使用情境中，都能維持清楚、統一且具有記憶點的品牌表現。對我們來說，這次與 Nu Skin 的合作不只是活動主視覺設計案例，也是一個關於品牌規範、專案節奏與大型活動視覺延伸的實務經驗。好的主視覺設計，應該能讓活動在被看見的瞬間，就傳達出品牌想說的話。 Some event key visuals are not only created to look attractive. They need to help the entire campaign stay recognizable across different media. MASOU DESIGN created the event key visual design for Nu Skin’s “TR-90 Restart Your Life Plan,” developing a visual system that could be extended across DM materials, flags, table boards, banners, and on-site event applications. From the campaign theme and brand tone to model selection, color direction, and visual consistency, the design was built to support a clear and unified event identity. The idea of “Restart Your Life” carries a sense of change, action, and a new beginning. For this reason, the key visual was not only about presenting product or campaign information. It was designed to create a stronger visual rhythm, a clear focal point, and a positive brand atmosphere that could immediately communicate the energy of the event. For large-scale brand events, visual consistency is especially important. Every touchpoint, whether printed DM, event flags, table displays, or large-format banners, needs to feel like part of the same campaign while staying aligned with Nu Skin’s international brand image. The focus of this project was therefore not just to create one key visual, but to build a flexible visual direction that could remain clear, consistent, and memorable across different formats and applications. For us, this collaboration with Nu Skin was not only an event key visual design project, but also an important experience in brand guideline application, project management, and campaign visual extension. A strong key visual should allow an event to communicate its message the moment it is seen.

建典精密｜ART & CRAFT IN PRECISION

精密製造不只是加工能力，也是一種把細節做到極致的工藝精神。建典精密以「ART & CRAFT IN PRECISION」作為品牌溝通核心，傳達的不只是精密加工與製造技術，更是對材料、結構、精度與製程細節的長期堅持。這次網站設計的重點，是將建典精密在精密零件製造、加工技術與產業應用上的專業能力，轉化為更清楚、更有信任感的數位品牌形象。在網站規劃上，我們希望避免傳統工業網站過度冰冷或資訊堆疊的感覺，而是透過更乾淨的版面、穩定的視覺節奏與清楚的內容架構，讓使用者能快速理解建典精密的技術實力、服務項目與企業專業性。對 B2B 精密製造品牌來說，網站不只是公司介紹，更是建立信任、展現製造能力與協助客戶評估合作可能性的第一個入口。精密製造不只是加工能力，也是一種把細節做到極致的工藝精神。建典精密以「ART & CRAFT IN PRECISION」作為品牌溝通核心，傳達的不只是精密加工與製造技術，更是對材料、結構、精度與製程細節的長期堅持。這次網站設計的重點，是將建典精密在精密零件製造、加工技術與產業應用上的專業能力，轉化為更清楚、更有信任感的數位品牌形象。在網站規劃上，我們希望避免傳統工業網站過度冰冷或資訊堆疊的感覺，而是透過更乾淨的版面、穩定的視覺節奏與清楚的內容架構，讓使用者能快速理解建典精密的技術實力、服務項目與企業專業性。對 B2B 精密製造品牌來說，網站不只是公司介紹，更是建立信任、展現製造能力與協助客戶評估合作可能性的第一個入口。