彥豪智能科技 TEKTRO|集團企業形象網站設計
彥豪智能科技 TEKTRO 長期深耕自行車煞車系統與零組件製造,從單一產品品牌逐步發展為更完整的集團型企業。這次網站設計並不是單純的官網視覺改版,而是因應企業名稱、品牌架構與集團形象的重新整理,協助 TEKTRO 以更完整的企業高度,呈現其在自行車煞車技術、產品研發與全球市場中的專業定位。
在網站規劃上,我們將原本偏產品品牌的網站思維,重新整理為更符合集團企業形象的數位架構。透過品牌敘事、產品技術、國際獎項、企業實力與瀏覽動線的重整,讓網站不只展示自行車煞車產品,也能傳達彥豪智能科技作為集團企業的規模、研發能力與長期市場信任。這次合作也延續了 TEKTRO 對鮭魚設計的信任,讓我們能再次協助品牌完成重要階段的網站重寫與形象升級。
TEKTRO has long focused on bicycle brake systems and component manufacturing, gradually evolving from a product-focused brand into a more complete group-level enterprise. This website design project was not simply a visual redesign of the official website. It responded to the company’s updated name, brand structure, and group-level corporate image, helping TEKTRO present its expertise in bicycle brake technology, product development, and the global market from a broader corporate perspective.
In the website planning process, we reorganized the original product-brand website approach into a digital structure more suitable for a group corporate image. Through refined brand storytelling, product technology content, international awards, corporate strengths, and browsing flow, the website presents not only bicycle brake products, but also the scale, R&D capability, and long-term market trust of TEKTRO as a group-level company. This collaboration also reflects TEKTRO’s continued trust in MASOU DESIGN, allowing us to support the brand again through an important stage of website reconstruction and image upgrading.